Managing the Web-Based Enterprise

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Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the ...
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Overview

Readers can choose from among many books that guide them through the technology on which e-commerce relies, but virtually none address the subject from a sound business perspective. Managing the Web-Based Enterprise fills this sizable void, offering managers key insights into the nature and future of commerce on the Web. By demonstrating how technology can contribute to success or failure, this book trains readers to make good decisions about technological investment. More importantly, it re-emphasizes the business principles-both traditional and not so traditional-that must be brought to bear on any Web-based project, whatever the technology involved.
Though addressed primarily to managers, Managing the Web-Based Enterprise will also equip Webmasters and Web application developers with the business sense they need to maximize the value of their contributions.

Features:

  • Expert, job-saving advice for managers who are expected to give their companies a practical and economic Web presence.
  • Outlines the key business issues at work in Web site/Web application development and maintenance, helping readers make the right technology decisions, for the right reasons.
  • Teaches readers to approach Web-based enterprise as an integral, even central, part of a cohesive business strategy.
  • The companion to two other important e-commerce books by Jesse Feiler: Database-Driven Web Sites and Application Servers: Powering the Web-Based Enterprise.
  • Guides readers through the design and technology of Web sites from the point of view of the results-oriented manager.

"...offers insights into the nature & future of commerce on the Web...trains readers to make good decisions about technological investment & re-emphasizes the business principles that must be used on any Web-based project."

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Product Details

  • ISBN-13: 9780122513398
  • Publisher: Elsevier Science & Technology Books
  • Publication date: 8/7/2000
  • Edition number: 1
  • Pages: 328
  • Product dimensions: 7.43 (w) x 9.24 (h) x 0.92 (d)

Table of Contents

Foreword
Preface
Pt. I The Web-Based Enterprise 1
Ch. 1 Introduction and Overview 3
Ch. 2 How People Use Computers and the Web 21
Ch. 3 Web Places, Security, and Privacy 37
Ch. 4 Using the Web 63
Pt. II Sites and Pages: Design and Maintenance 75
Ch. 5 How It Works 77
Ch. 6 Looking at a Web Page 119
Ch. 7 Looking at a Web Site 153
Ch. 8 Informational Sites 171
Ch. 9 Interactive Sites 193
Ch. 10 Transactional Sites 207
Ch. 11 Designing and Implementing the Site 223
Ch. 12 Maintaining the Site 239
Pt. III Staffing and Managing the Web-Based Enterprise 251
Ch. 13 Staffing the Web-Based Enterprise 253
Ch. 14 Training and Maintenance 275
Ch. 15 Inventing the Web-Based Enterprise 287
Appendix A The Web-Based Enterprise Project Plan 299
Glossary 305
Index 315
About the Author 325
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