Managing Today's Public Library: Blueprint for Change / Edition 1

Managing Today's Public Library: Blueprint for Change / Edition 1

by Darlene E. Weingand
     
 

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as

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Overview

Marketing concepts, such as product mix, line, and item, are brought into the context of public libraries. Focus is always on the library client as the author covers subjects from the public library mission, leadership, and technology to service priorities, staff development, and evaluation. This dynamic work treats the complex nature of public library service as an opportunity for excellence and diversity. It will serve as a primary source for public library personnel at all levels of management in libraries serving communities of varying sizes and structures.

Product Details

ISBN-13:
9780872878075
Publisher:
Libraries Unlimited
Publication date:
03/15/1994
Pages:
185
Product dimensions:
6.00(w) x 9.10(h) x 0.70(d)

Table of Contents

Preface
1Evolution of a Mission1
2Planning for Change12
3Focus on the Client33
4Organizing for Effective Operations48
5Staffing for Service72
6Directing and Leading98
7Managing Technology for the Client's Benefit118
8Marketing: Phase Two132
9A New Look at Control149
10The Public Library: An Essential Service167
Suggestions for Further Reading173
Index179

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