'Managing Visitor Attractions' is a unique text that provides a cutting edge insight into the issues, principles and practices of visitor attractions today and into the future.
Divided into five parts, the book tackles the following topics:
· the role and nature of visitor attractions
· the development of visitor attraction provision
· the management of visitor attractions
· the marketing of visitor attractions
· future issues and trends
With contributions from around the world, the book is illustrated with up-to-date, international case studies from the UK, USA, Singapore, Australia, New Zealand, China, Denmark and Canada. It is an essential text for undergraduate and postgraduate students of visitor attraction management, written by subject specialists with a wealth of experience in this field.
Part one:The role of visitor attractions - The nature and purpose of visitor attractions (Anna Leask); Creating visitor attractions in peripheral areas (Bruce Prideaux); Managing environmental and visitor impacts (Brian Garrod); Part two: Developing visitor attraction provision - Economic aspects of developing themed attractions (Steven Wanhill); Authenticating visitor attractions based on ethnicity (Geoffrey Wall and P.F. Xie); Visitor attraction development in east Asia (Joan Henderson); Collaborative approaches to developing visitor attractions (Alan Fyall); Part three: Management of visitor attractions - Emerging competitive strategies in the theme park industry (Bradley M. Braun and Mark Soskin); Visitor attractions and human resource management (Martin McCracken and Sandra Watson); The management of public transport as a visitor attraction (Derek Robbins); Seasonality: the perennial challenge for visitor attractions (Philip Goulding); Management challenges for religion-based attractions (Myra Shackley); Part four: Marketing and the visitor - World heritage sites: managing the brand (C. Michael Hall and Rachel Piggin); Marketing challenges and opportunities for heritage attractions (Stephen Boyd); Rediscovering the imagination: meeting the needs of the 'new' visitor (Richard Voase); Part five: Future trends - Sustaining a competitive advantage through Intelligent Information Interactions (Stavros Christodoulakis, F. Kazasis and G. Anestis); A revised approach to optimising the social, environmental and economic impacts of visitor attractions (Ken Robinson and Stephen Wanhill); A national strategy for visitor attractions (Victor Middleton); The future of visitor attractions (Terry Stevens).