- Shopping Bag ( 0 items )
Ships from: Chatham, NJ
Usually ships in 1-2 business days
Part I: Getting Started.
Chapter 1: What the Heck Are They Talking About?
Chapter 2: Working on the Web.
Part II: Working at Internet Speed.
Chapter 3: Planning Ahead.
Chapter 4: A Web Site by Any Other Name . . . .
Chapter 5: Understanding Where a Web Site Lives.
Chapter 6: Selling Products to the World.
Part III: Staying in Charge.
Chapter 7: Staying Out of Legal Hot Water.
Chapter 8: Internet Alliances: Making Virtual Partnerships Work.
Chapter 9: Using the Internet as a Business Resource.
Chapter 10: Keeping Your Techies Happy: Recruiting and Retaining Key Staff.
Chapter 11: Bringing in the Big Guns.
Part IV: Looking Like a Million Bucks on a Budget.
Chapter 12: Web Design: What's Hot and What's Not.
Chapter 13: Leveraging the Work You've Already Invested In.
Chapter 14: Choosing the Right Site-Building Tools.
Chapter 15: Moving Your Audience with Animation and Video.
Chapter 16: Interacting with Your Visitors.
Part V: Building Traffic to Your Site.
Chapter 17: Come on Down! Promoting Your Web Site.
Chapter 18: Winning the Search Engine Game.
Chapter 19: Standing Out in an Overcrowded Marketplace.
Part VI: The Part of Tens.
Chapter 20: Ten Questions Every Business Owner Asks.
Chapter 21: Ten Dos and Ten Don'ts of Web Design.
Chapter 22: Ten Great Online Business Models.
Book Registration Information.