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For any non-techie ...
For any non-techie embarking on a Web project with a team of tech consultants and contracts (or even just one!), Managing Web Projects FD bridges a significant gap between business and technology. Translate your company's Net goals into a working Web development plan, speak without intimidation to the programmers and designers you hire to execute that plan, avoid getting ripped off, and get the results you need. Author Janine Warner has developed a number of great sites for companies like Knight-Ridder, and understands what business needs to succeed.
Part I: Getting Started.
Chapter 1: What the Heck Are They Talking About?
Chapter 2: Working on the Web.
Part II: Working at Internet Speed.
Chapter 3: Planning Ahead.
Chapter 4: A Web Site by Any Other Name . . . .
Chapter 5: Understanding Where a Web Site Lives.
Chapter 6: Selling Products to the World.
Part III: Staying in Charge.
Chapter 7: Staying Out of Legal Hot Water.
Chapter 8: Internet Alliances: Making Virtual Partnerships Work.
Chapter 9: Using the Internet as a Business Resource.
Chapter 10: Keeping Your Techies Happy: Recruiting and Retaining Key Staff.
Chapter 11: Bringing in the Big Guns.
Part IV: Looking Like a Million Bucks on a Budget.
Chapter 12: Web Design: What's Hot and What's Not.
Chapter 13: Leveraging the Work You've Already Invested In.
Chapter 14: Choosing the Right Site-Building Tools.
Chapter 15: Moving Your Audience with Animation and Video.
Chapter 16: Interacting with Your Visitors.
Part V: Building Traffic to Your Site.
Chapter 17: Come on Down! Promoting Your Web Site.
Chapter 18: Winning the Search Engine Game.
Chapter 19: Standing Out in an Overcrowded Marketplace.
Part VI: The Part of Tens.
Chapter 20: Ten Questions Every Business Owner Asks.
Chapter 21: Ten Dos and Ten Don'ts of Web Design.
Chapter 22: Ten Great Online Business Models.
Book Registration Information.