Managing with Carrots: Using Recognition to Attract and Retain the Best People

Overview

"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."

But there is a way to retain your best employees and win their loyalty and commitment: it's called Employee Recognition. Managing with Carrots illustrates how to...

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Overview

"There's a crisis in business today," say corporate recognition consultants Gostick and Elton. "The rhetoric we've been using for years--about people being 'our most valuable asset'--has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success. Go figure."

But there is a way to retain your best employees and win their loyalty and commitment: it's called Employee Recognition. Managing with Carrots illustrates how to implement a strategic employee-recognition program and presents case studies of how North America's finest companies create powerful recognition experiences.

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Product Details

  • ISBN-13: 9781586850777
  • Publisher: Smith, Gibbs Publisher
  • Publication date: 3/28/2001
  • Edition description: 1 ED
  • Pages: 112
  • Product dimensions: 5.50 (w) x 7.75 (h) x 0.35 (d)

Meet the Author

Chester Elton is co-author of the best-selling books Managing with Carrots and The 24-Carrot Manager. As a motivation expert, Chester has been interviewed by the Wall Street Journal and has been a guest on CNN, Bloomberg Television and on National Public Radio. A sought-after speaker and recognition consultant, Chester is VP of performance recognition with the O.C. Tanner Recognition Company. He has been a featured speaker at the HR Southwest, Incentive Magazine Forums, New York City Premium and Incentive Show, and Chicago Motivation Show. More information is available at carrotbooks.com.

Adrian Gostick is co-author of the best-selling books The Integrity Advantage, The 24-Carrot Manager (called "a must read for modern-day managers" by Larry King), and Managing with Carrots. He has written for USA Today Magazine and Investor's Business Daily, among others, and has been featured on CNBC, MSNBC and NPR. Adrian is director of corporate communication at the O.C. Tanner Company, and has a master's degree in strategic communication and leadership from Seton Hall University, where he is also a guest lecturer.

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Read an Excerpt

There’s a crisis in business today,” say corporate recognition consultants Gostick and Elton. “The rhetoric we’ve been using for years—about people being ‘our most valuable asset’—has actually come true. Without much warning, we woke up one day and realized that having the right talent in this competitive marketplace is the key to success . . . Go figure.”
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Table of Contents

Contents

Acknowledgments

Introduction

Carrot Seeds

Carrot Planting, Carrot Cultivation

Presenting Carrots

Symbolic Carrots

Communicating about Carrots

Creating a Carrot Culture

Carrot Harvest

Starting Your Own Carrot Crop

Endnotes

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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted February 12, 2001

    A 'must have' for every manager!

    'Managing with Carrots' should be required reading for every manager who wants to retain top-notch employees. 'Managing with Carrots' is chocked full of ideas for every manager in every business, regardless of size. Ron Nichols Marketing Director Cascade Earth Sciences Albany, OR

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  • Anonymous

    Posted February 6, 2001

    The rarest of books

    Managing with Carrots is the rarest of books: a lively, enjoyable read that dispenses practical, valuable business advice. For organizations facing the critical challenge of finding and retaining the best employees -- and who isn't -- this book provides a step-by-step approach to achieving enhanced loyalty and commitment through strategic, integrated employee recognition. It's a must-read for anyone in leadership.

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  • Anonymous

    Posted January 22, 2001

    An Excellent Work

    Managing with Carrots is an excellent work that deserves serious attention from business leaders seeking to enhance employee retention and productivity. The authors effectively draw on relevant data and proven principles of management, while delivering a very readable and practical guide to creating and pursuing an effective employee recognition strategy. Steven C. Wheelwright Former Senior Associate Dean Harvard Business School

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