Managing Your Band: A Guide to Artist Management

by Steve Marcone, Dave Philp

Overview

Managing Your Band: A Guide to Artist Management is your go-to guide for artist management in the new music industry, especially independent artists taking the DIY route. Industry insiders Steve Marcone and Dave Philp tackle the work and knowledge required of an artist manager and band member, focusing on earning revenue from an artist’s three major revenue streams: songwriting and publishing, live performance, and recording. The book investigates the roles of the many industry intermediaries, illustrating how many of today’s artists, including DIY artists, function as their own entertainment companies.

This seventh edition includes updated information for the twenty-first-century artist and manager, including key information on the impacts of COVID-19 on the industry. New sections and chapters include:

• The twenty-first-century DIY manager
• The live ecosystem
• Music publishing
• Social media
• Analytics offered by streaming services

Each chapter includes learning objectives, a summary, and suggested projects for course usage.

For access to the free instructor’s manual which includes a sample syllabus and test questions, please email [e-mail].

Product Details

ISBN-13:	9781538155950
Publisher:	Rowman & Littlefield Publishers, Inc.
Publication date:	06/24/2021
Series:	Music Pro Guides
Edition description:	Seventh Edition
Pages:	312
Product dimensions:	7.10(w) x 10.06(h) x 0.64(d)

About the Author

Steve Marcone, Ed.D, was a member of an Epic Records recording group and toured extensively, taking an active role in the creative and managerial endeavors of the ensemble. He is the former director of the music and entertainment management programs at William Paterson University.

Dave Philp, MBA, is an assistant professor in the music and entertainment management and popular music studies programs at William Paterson University. He has over twenty years of experience working for the Universal Music Group, PolyGram Video, and Dadager Entertainment.

Table of Contents

Preface

Introduction

Chapter 1: Care and Feeding of Creative

Chapter 2: Agreements

Chapter 3: Legal Aspects

Chapter 4: Publishing Your Band

Chapter 5: Collecting and Using Data

Chapter 6: Marketing Your Band, Part 1: Branding, Sponsorship, and Social Media

Chapter 7: Marketing Your Band, Part 2: Tips for the DIY Manager

Chapter 8: Live, Part 1: Touring

Chapter 9: Live, Part 2: Merchandising & Sponsorship

Chapter 10: The Modern Entertainment Company

Chapter 11: The Modern Recording Contract

Chapter 12: How Do I Make Some Money?

Appendix A: MusicBiz101 & More Podcasts

Appendix B: Keeping Track of it All

Appendix C: Magical Mystery Tour: Failures From The Beatles’ Self-Managed Era and Lessons for Today’s DIY Musicians

Appendix D: Deal Memos and Settlements

Appendix E: Legal Battles

Appendix F: Marketing Plan

Appendix G: Project Management

References

Index

Editorial Reviews

A must-have for new and established managers who may need a brush-up on topics they have forgotten.

Joe Riccitelli

This the most comprehensive book on management on the market. It should be required reading for every new manager, artist, or student looking to get into the field.

Kim L. Wangler

Stephen Marcone and David Philp take on our every-changing business with a fresh and complete approach. The breadth of information is as important to veterans as it is to the new entrepreneurs that will power the current and next versions of the music industry.

John Butler

Managing Your Band is a terrific resource for any music business class focused on the role of managers.

John Simson

Stephen Marcone and David Philp expertly communicate about the business for both industry veterans and aspiring entrepreneurs. This guide is a great resource for current managers, future managers, and students of the industry,

Jim Donio