Managing Your Intellectual Property Assets

Overview

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

If you are working on (or already have) an innovative product or service, protecting it from your competition is critical to your success. Intellectual property...

See more details below
Paperback
$23.45
BN.com price
(Save 6%)$25.00 List Price
Other sellers (Paperback)
  • All (8) from $15.90   
  • New (6) from $15.90   
  • Used (2) from $66.98   
Managing Your Intellectual Property Assets

Available on NOOK devices and apps  
  • NOOK Devices
  • NOOK HD/HD+ Tablet
  • NOOK
  • NOOK Color
  • NOOK Tablet
  • Tablet/Phone
  • NOOK for Windows 8 Tablet
  • NOOK for iOS
  • NOOK for Android
  • NOOK Kids for iPad
  • PC/Mac
  • NOOK for Windows 8
  • NOOK for PC
  • NOOK for Mac
  • NOOK Study
  • NOOK for Web

Want a NOOK? Explore Now

NOOK Book (eBook)
$19.95
BN.com price

More About This Book

Overview

This book outlines and illustrates strategies that you must employ to protect your intellectual property. There are legal means available to you, and this book defines these means and explains them in plain language. If you want to protect your innovative product and service from your competition this book shows you how.

If you are working on (or already have) an innovative product or service, protecting it from your competition is critical to your success. Intellectual property has an immense and ever-increasing value and assists in capturing and keeping market share. This book provides you with the steps and actions you need to take to generate competitive advantage and profit for your company.

A wealth of recent and historical examples of intellectual property legal cases illustrates the reasons why you must manage these assets. Why did Apple settle with Cisco over the trademarked iPhone? How has KFC and Coca-Cola kept their recipes secret for all these years even if patents eventually run out? How did a technology patent give Qualcomm the ability to seriously compete with giants like Motorola? There are legal means including patents, trade secrets, copyright and trademarks available to you. This book defines all of these means and explains them in plain language.

Every company large and small should have a copy of this book. Whether the value of your intellectual property assets are on par with Microsoft ($60 billion) or you are just starting your business, the management of your intellectual property can be the difference between success and failure.

The author has published over 60 articles and 10 books on entrepreneurship and innovation management and is the editor of the R&D, Innovation, and Entrepreneurship division of Management Science.

Key Features
•Defines and illustrates the legal means to protect intellectual property including patents, trade secrets, copyright, and trademarks.
•Provides recent and historical legal case examples of companies large and small caught in intellectual property battles.
•Content ensures readers will be able to manage their intellectual property assets and benefit their company.
•Steps and actions detailed within are equally valuable to businesses large and small.

Read More Show Less

Product Details

  • ISBN-13: 9781606490273
  • Publisher: Business Expert Press
  • Publication date: 11/1/2008
  • Pages: 76
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.16 (d)

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)