Manchester United: A Thematic Study / Edition 1

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"This anthology represents the first concerted academic examination of Manchester United F.C. in it contemporary guise as a both widely followed, and highly emblematic, sporting institution." The primary aim of this collection is to illustrate how the structure and experience of Manchester United is implicated in broader social shifts, within which the boundary between cultural and commercial concerns have become increasingly indivisible.
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Product Details

  • ISBN-13: 9780415333344
  • Publisher: Taylor & Francis
  • Publication date: 7/1/2004
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 304
  • Product dimensions: 6.10 (w) x 9.00 (h) x 0.70 (d)

Meet the Author

David L Andrews is Associate Professor in the Sport Commerce and Culture Program, Department of Kinesiology, and Affiliate Faculty in the Department of American Studies, at the University of Maryland, USA. He has been guest editor of the Sociology of Sport Journal, and is currently Assistant Editor of the Journal of Sport and Social Issues.
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Table of Contents

Introduction : situating Manchester United plc 1
1 The team that wouldn't die : on the mystique of Matt Busby and Manchester United 13
2 'We hate the Manchester Club like poison' : the Munich disaster and the socio-historical development of Manchester United as a loathed football club 28
3 From the Busby babes to the theatre of dreams : image, reputation and the rise of Manchester United 43
4 Why does Manchester United keep winning on and off the field? : a case study of sustainable competitive advantage in professional team sports 65
5 Trouble at the mill : Nike, United and the Asian garment trade 87
6 Misers, merchandise and Manchester United : the peculiar paradox of the political economy of consumption 101
7 Red and black : inside Manchester United's underground economy 113
8 Where did it all go right? : George Best, Manchester United and Northern Ireland 133
9 Under the skin of Manchester United : knowing footballing bodies 147
10 'Cute and vague feminist gender shift' : Posh and Becks united 160
11 'Manchester is red'? : Manchester United, fan identity and the 'sport city' 175
12 Love thy neighbour or a red rag to a blue? : reflections on the city-united dynamic in and around Manchester 190
13 Parvenu United : local rivalries, smalltown boys and city slickers 203
14 Anfield envy : how the spirit of Liverpool hangs over Manchester United 222
15 Manchester, USA? 241
16 Memphis United? : diaspora, s(t)imulated spaces and global consumption economies 249
17 For the love of England : Scandinavian football supporters, Manchester United and British popular culture 265
18 'Come on red!' : an American tale 278
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