Manipulating Images: World War II Mobilization of Women through Magazine Advertising by Tawnya J. Adkins Covert, Paperback | Barnes & Noble
Manipulating Images: World War II Mobilization of Women through Magazine Advertising

Manipulating Images: World War II Mobilization of Women through Magazine Advertising

by Tawnya J. Adkins Covert
     
 

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Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing

Overview

Manipulating Images: World War II Mobilization of Women through Magazine Advertising explores gendered and class-based representations of American women in women's magazine advertisements published during the period surrounding the Second World War. Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women. The unique circumstances of the Second World War provide a window where the continuous, but normally implicit interactions among the social forces which construct class-differentiated gendered expectations for women in society are revealed, recorded, and made accessible for study. During this period, the federal government altered the prevailing media representations of women and women's roles in response to widespread labor shortages stemming from the movement of male workers into the armed forces and increased demand for military and consumer goods. The advertising industry, business leaders, and media representatives cooperated with the federal government in the creation of labor mobilization and other wartime campaigns.

Two types of data are examined to assess the changing nature of the relationships among government, business, and media and the resulting media images and messages regarding women's roles. First, the study explores archived government documents that illuminate the relationships among government, business, and media as they responded to the needs and conditions of war. Second, this book examines advertisements published in women's magazines before, during, and following the Second World War.

Editorial Reviews

Kenneth P. O'Brien
Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.
SUNY College at Brockport
Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.

Product Details

ISBN-13:
9780739176740
Publisher:
Lexington Books
Publication date:
04/13/2012
Series:
Lexington Studies in Political Communication Series
Pages:
198
Product dimensions:
5.80(w) x 8.90(h) x 0.70(d)

What People are saying about this

Kenneth P. O'Brien
Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.

Meet the Author

Tawnya J. Adkins Covert is associate professor of sociology at Western Illinois University.

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