Manipulating Images: World War II Mobilization of Women through Magazine Advertising

by Tawnya J. Adkins Covert

Overview

Focusing on the interrelationships among political, economic, and social forces in the construction of prevailing cultural images and gender roles for women in society, the book examines both the process of creating and the resulting content of wartime mobilization messages found in magazine advertising aimed at American women.

Product Details

ISBN-13:	9780739169261
Publisher:	Lexington Books
Publication date:	03/03/2011
Series:	Lexington Studies in Political Communication
Sold by:	Barnes & Noble
Format:	eBook
Pages:	198
File size:	2 MB

About the Author

Tawnya J. Adkins Covert is associate professor of sociology at Western Illinois University.

Table of Contents

Chapter 1: The Changing Relationship between Advertising and the United States Government
Chapter 2:Portrayals of Women in American Mass Media
Chapter 3:Government Policy, the War Advertising Council, and the Mobilization of Women
Chapter 4:Constructing the War in Women's Magazine Advertising
Chapter 5: Constructing Wartime Womanhood in Women's Magazine Advertising
Chapter 6: Constructing Postwar America in Women's Magazine Advertising
Chapter 7: Recontextualizing "Rosie"

What People are Saying About This

Kenneth P. O'Brien

Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.

Editorial Reviews

Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.

Kenneth P. O'Brien

Manupulating Images offers a much needed addition—that of class differences—to the oft-told tale of the government's ad campaigns to entice women into a variety of non-traditional roles during World War II.

SUNY College at Brockport