Manipulation of the American Voter: Political Campaign Commercials / Edition 1

by Gary A. Copeland, Karen S. Johnson-Cartee

Overview

Manipulation of the American Voter is a research-based examination of the theoretical and practical reasons for successful political advertising. It provides the means necessary to analyze political commercials, and by presenting the motives behind advertising strategies and tactics used in contemporary politics, the authors seek to free their readers from the inherent manipulation in political advertising. By analyzing political advertising as both a science and an art form, the authors unlock the mysteries of how millions of voters are manipulated each campaign season. This study, therefore, offers scholars and students of the electoral process the knowledge to see through the veil of political advertising and participate more fully in the political system.

Product Details

ISBN-13:	9780275955885
Publisher:	Bloomsbury Academic
Publication date:	08/21/1997
Series:	Praeger Series in Political Communication
Pages:	232
Product dimensions:	6.14(w) x 9.21(h) x 0.56(d)

About the Author

KAREN S. JOHNSON-CARTEE is Professor of Advertising and Public Relations and Speech Communication at the University of Alabama.

GARY A. COPELAND is Professor of Telecommunication and Film and Speech Communication at the University of Alabama. They are the authors of Negative Political Advertising (1991) and Inside Political Campaigns (1997).

Table of Contents

Illustrations
Foreword
Preface
Introduction
Positive Political Advertising
Negative Political Advertising
Combating Negative Advertising: Proactive and Reactive Strategies
Storytelling in Political Advertising
Political Advertising Appeals
The Power of Recorded Visual Images
Style: Composition of Polispots
References
Index

Editorial Reviews

Communications scholars who have written previously about political campaigns examine the theoretical and practical reasons for the success of campaign television commercials. They discuss the motives behind the advertising strategies and the tactics used, in order to help scholars of the electoral process analyze political commercials and avoid being manipulated. Annotation c. by Book News, Inc., Portland, Or.

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