Mao, Marx & the Market: Capitalist Adventures in Russia and China / Edition 1

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Mao, Marx & the Market is a unique firsthand account of theprecepts, pitfalls, and profits associated with investing in Russiaand China as they leap perilously toward a free market economy. Ina down-to-earth and engaging style, investment legend Dean LeBaronchronicles his experiences as one of the early institutionalinvestors in Russia and China.

LeBaron’s ventures into two of the largest potentialmarkets in the world–through his company BatterymarchFinancial Management–combine practical business advice withimportant political and cultural lessons. Step by step, you’llfollow LeBaron in his quest to privatize and modernize state-ownedindustrial plants in Russia and China. From analyzing companies inthese markets to understanding the policies, practices, andattitudes of their governments, you’ll learn how to conductbusiness in Russia and China–while using these examples asbenchmarks for emerging markets around the world.

This practical guide details LeBaron’s struggle to createthe Soviet Companies Fund in the early nineties when Gorbachev andglasnost ruled. It takes a painful look at what went wrong as thepolitical environment changed and the Russian side reneged on itspromises. LeBaron offers candid advice and encouraging warnings asto what to look for in Russia as economic obstacles fall by thewayside and the government becomes comfortable with Westerninvestors.

Turning to China, LeBaron proves–with Batterymarch’sEquity Fund of China–that investing in emerging markets can bejust as profitable as it is risky. Explaining that "post-Mao Chinatook small calculated risks that added up to nothing less than agenuine revolution," LeBaron provides an intriguing and successfulcase study for investing in China and other similar emergingmarkets.

Mao, Marx & the Market prepares you to invest in Russia,China, and beyond, by revealing the "variables" that can play intothese markets. It also provides you with a foundation for investingin other emerging markets. You’ll learn how to find and investin emerging markets by studying a country and its economy, thensetting specific criteria for each.

The economic futures of Russia and China may not be clear, butthe firsthand advice in this book is. Take the knowledge andexperience of Dean LeBaron and get a head start in locating andsuccessfully investing in emerging markets. The greatest risk youcan take when dealing with emerging markets is not reading Mao,Marx & the Market first.

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Editorial Reviews

From the Publisher
"...a fascinating account...will appeal to people in the financial field as well as those who are not" (M2 Best Books, 25 July 2002)
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Product Details

  • ISBN-13: 9780471153153
  • Publisher: Wiley
  • Publication date: 12/30/2001
  • Edition number: 1
  • Pages: 336
  • Product dimensions: 6.26 (w) x 9.35 (h) x 1.13 (d)

Meet the Author

DEAN LEBARON is an investment futurist. He founded BatterymarchFinancial Management in 1969 and led the firm s pioneering advancesin the mid-1970s in the application of computer technology andmodeling techniques, first in the U.S. market and then ininternational and emerging markets. He is recognized as one of thefirst foreign entrants in the nascent securities markets of Brazil,India, Russia, and China.

DONNA CARPENTER is an accomplished and skilled business writer withseveral books to her name, including The Fall of the House ofHutton and Price Waterhouse Book of Personal Financial Planning.

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Read an Excerpt

Mao, Marx & the Market

Capitalist Adventures in Russia and China
By Dean LeBaron

John Wiley & Sons

ISBN: 0-471-15315-X

Chapter One

The Russians Are Coming

I might never have gone to Russia had it not been for two phone calls, one fax, and a submarine.

The first call, in the summer of 1990, was from a friend who led a Boston-based research group called Defense and Disarmament. Together with the Soviet Academy of Sciences, his organization was sponsoring "Swords into Plowshares," a conference at Harvard University focused on production conversion, military to civilian, in both the United States and the Soviet Union. Would I be interested in addressing that unusual assembly? I would indeed.

Harvard's venerable red brick buildings and the placid Charles River seemed an appropriate setting for the subject. But I noticed an important disparity. The Soviets sent high-ranking government officials and senior managers of the factories that produced military hardware. The United States was represented by a sprinkling of middle-level managers from military-industrial companies like General Electric and Raytheon. That the American companies attached little importance or urgency to converting from military to civilian production was evidenced by the ranks of their representatives.

In their choice of delegation leader, the Soviets sent a very different signal. Vladimir Koblov was first deputy chairman, and soon to be chairman, of the State Commissionon Military Industrial Production of the Council of Ministers of the Union of Soviet Socialist Republics (U.S.S.R.) (the "State Commission"). The United States has no equivalent rank or job, but imagine that all of its defense contractors, from giants Boeing and McDonnell Douglas to the smallest independent contractor, were combined into a single organization supplemented by the Pentagon's procurement bureaucracy. Someone equivalent to Koblov would be in charge, overseeing thousands of plants and offices, and millions of workers.

At the conference, some American speakers argued against converting military plants, maintaining that it could not be done for several reasons, one of which was that unions would not agree to the necessary changes in job descriptions and pay scales. The Soviet speakers, by contrast, tended to ask: "Why not? If the world wants fewer weapons and more consumer goods, let's oblige."

The contrast surprised and appalled me. We Americans were supposedly responsive to markets, but here it was the Soviets showing flexibility. We argued for the status quo; they, for change. The Soviets had not come to Harvard to discuss long-term gross domestic product (GDP) growth; they wanted to know how to turn rifle factories into refrigerator plants now. Perhaps the difference in authority between the two delegations accounted for some of the difference in spirit. As the conference progressed, it became even clearer that the Soviets were top decision makers for their enterprises, whereas the middle-level Americans unquestioningly expressed their companies' policies.

My own speech suggested two simultaneous initiatives: privatization of Soviet enterprises and the creation of an investment fund that would allow aggressive American, European, and Japanese corporations to buy stakes in the privatized companies. Privatization would give the Soviet economy a shot in the arm, while the fund could pioneer new areas of profit and serve as a model for future investment in the Soviet Union.

Privatization is an old and simple concept, based on the conviction that private investors, rather than the state, should own a country's factories and farms. Just a few years before, this would have been dangerous even to hint at in the Soviet Union. But thanks to the new rules of Mikhail Gorbachev's administration, it was suddenly possible. Under privatization, Soviet workers who became part owners of enterprises would have a stake in their own productivity. In this way they would gain something tangible from the abandonment of communism. They would see that the transformation to free market capitalism would benefit the great majority of people, unlike the old system that primarily served the Communist Party and the state.

However, I cautioned, while the concept of privatization was simple, its execution would be devilishly difficult. A few precedents existed for privatizing an entire state-owned economy, but none large enough to be a model for the Soviet Union. When East Germany privatized its much smaller economy in 1990, it was able to adopt West Germany's laws and economic structures. Even so, it was-and remains-a Herculean task for the Germans. By contrast, the Soviet Union would be privatizing almost from scratch, and without an established economic power like West Germany to act as a parent in times of crisis.

Privatization would involve far more than declaring that workers are now plant owners. They might have all the job skills in the world, but Soviet workers had no financial capital. If enterprises were to modernize and expand, if their managers were to learn the techniques of marketing and international trade, the country would need to enact laws permitting enterprise ownership by other investors, too. Only foreign investors could contribute both the hard currency that privatization demanded and the business expertise necessary for recently emancipated companies to stand on their own and compete in a free market. The country needed to create a legal framework in which foreign investors, individual and corporate, could feel comfortable.

The next morning my office telephone rang. It was Vladimir Koblov, who asked if I could meet individually with each member of the Soviet delegation later that day. My plan had apparently struck a responsive chord. They said it offered a more focused, specific vision than any other they had heard, and they wanted to hear more.

Desperate to stave off an economic free fall, the Soviets wanted all the help I could provide. I cleared my calendar and spent the afternoon in individual 15-minute sessions, answering questions on my investment fund proposal, about Batterymarch, and about how to create an environment attractive to foreign capital.

The next evening the entire Soviet delegation met at my home for further discussion. One of my guests, a burly, square-faced, dark-haired Russian, informed me that he had been in Boston before.

"Oh," I replied, assuming he had been on a trade mission or something similar. "When was that?"

"About five years ago," he allowed.

"Where did you stay?" I asked, anticipating the name of a downtown hotel.

"Nowhere," he answered.

This was not the first time I was puzzled when talking to Soviets, and it would certainly not be the last. My guest grinned. He had "seen the city," he said, from Boston Harbor-through the periscope of a submarine. "Swords into plowshares" hit close to home at that moment. Soviet submarines, whose nuclear weapons no Star Wars technology could stop, had been lurking in the waters near my home.

The Russians involved in the Plowshares project continued moving fast. Days later, I received a fax from the Soviet government inviting me to the U.S.S.R. to explain my ideas in detail. Before accepting, I again asked myself the hard question: Did I really believe Russia was a place where interesting profits could soon be made? I remembered some remarks by Graham Allison, former dean of Harvard's John F. Kennedy School of Government and, later, a deputy secretary of defense in the Clinton administration. Given the wealth of natural and human resources in the Soviet Union, Graham told me, it had taken a truly evil genius, Joseph Stalin, to bring the country to its knees economically. For more than 70 years, that huge nation-three times the size of the United States-had experimented with a questionable economic system and failed miserably, squandering its wealth and misusing its human and material resources. Still, that failure, bitter as it was for the Russians, held the promise of a new and better life-where Western capital and experience could be crucial.

I believed the potential of a free market Soviet economy was enormous, if only because of the nation's size. The country was simply too big to ignore. After China and India, it ranked third in world population, with almost 300 million citizens. Those millions wanted cars, appliances, well-made clothing, and decent housing, which Western companies could supply at affordable prices. If and when the free market revolution took place, the U.S.S.R. would provide a vital market for Western producers, and it offered a rich opportunity for Western investors.

The chronic shortage and shoddiness of Soviet consumer goods did not indicate ineptitude as much as it pointed to a lack of emphasis in these areas. For seven decades, the economy had been driven by concerns of national security, not by the demands of the marketplace. Influencing every economic decision was the Communists' determination to control all aspects of society. What the Soviets knew how to do, they often did very well. While their advanced weapons represented their expertise in research, technology, and production, precious little of that knowledge and proficiency was used to stock retail shelves.

Likewise, political failure, as opposed to a lack of resources, accounted for the difficulty in feeding Soviet citizens. Prior to its breakup at the end of 1991, arable land composed 11 percent of the country, the same percentage as in China, but the Soviet Union was comprised of more than twice the land mass of China and only a quarter of the population.

Yes, there were spot shortages of fuel and other natural resources, but these, too, can be attributed to organizational shortcomings. The Soviet Union held 40 percent of the world's reserves of natural gas and almost 6 percent of the oil. (Its annual oil production in the early 1980s had been about one-sixth of the world's total.) The natural wealth was staggering.

The country also had more timber, coal, iron ore, copper, zinc, nickel, lead, gold, and other precious metals than any other nation in the world. The human talent was also extremely impressive. By any standard, the Soviet labor force was well-educated and highly trained. If early in the century only 10 percent of the population attended high school, by 1959 90 percent of Soviet workers had some high school training, and when Gorbachev came to power, nearly 100 percent had a high school education. By that time, high school attendance and the literacy rate in the Soviet Union were nearly identical to America's. The drive for educational achievement was growing because, coupled with Party membership, it was the principal route to upward social mobility. Higher education was also expanding. In 1990, 9 percent of the population had college degrees, compared to 2 percent in 1960. The technologically sophisticated defense systems were designed and perfected by one of the world's largest pools of 1.5 million basic-research scientists and engineers.

I concluded that a partnership with the West could involve many of those scientists and engineers in socially useful research and economically profitable development projects. The task was to identify the technologically advanced parts of the Soviet military establishment that could, after privatization and conversion, compete successfully in the world market. And, furthermore, this had to be done in a society immersed in the process of making the treacherous and unprecedented transition from communism to capitalism. I couldn't let a challenge of this magnitude slip by.

And so I left for Moscow in September 1990, thanks to two telephone calls, one fax, and a submarine.


Excerpted from Mao, Marx & the Market by Dean LeBaron Excerpted by permission.
All rights reserved. No part of this excerpt may be reproduced or reprinted without permission in writing from the publisher.
Excerpts are provided by Dial-A-Book Inc. solely for the personal use of visitors to this web site.

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Table of Contents


PART ONE: Russia.

CHAPTER ONE: The Russians Are Coming.

CHAPTER TWO: From Marx to McDonald's.

CHAPTER THREE: Soviet-Style Fish Chowder.

CHAPTER FOUR: Swords into Plowshares, Inc.

CHAPTER FIVE: The Right Stuff.

CHAPTER SIX: Russia's Wrong Stuff.



PART TWO: China.

CHAPTER NINE: The Fifth Dragon.

CHAPTER TEN: A New Leap Forward.

CHAPTER ELEVEN: The Cat Changes Color.

CHAPTER TWELVE: Flowers on an Iron Tree.


CHAPTER FOURTEEN: Year of the Monkey.

PART THREE: A New Order in the Making.

CHAPTER FIFTEEN: Lines on the Horizon.


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  • Anonymous

    Posted March 15, 2002

    Highly Recommended!

    Dean LeBaron has crafted an insightful volume that is part travelogue, part cultural analysis, and part memoir. The resulting book will bring you up-close and personal with the forces that shaped the two great cultures of Russia and China. The text is adorned with vignettes, anecdotes, parables and humor that keep the read as entertaining as it is weighty. We from getAbstract strongly recommend this book to anyone looking to understand two countries that have greatly influenced the last century of human history and will play a central role in the next.

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