MAP: Market-Aimed Products: A Revolutionary Process for Developing New Products for the   21st Century

MAP: Market-Aimed Products: A Revolutionary Process for Developing New Products for the 21st Century

by Dave Biggs
     
 

If new products are truly the life blood of a company, then why do we do such a poor job of new product development? Despite almost a decade of altering, twisting and finetuning our new product development process, too many companies still complain that their new productsd are late to market, over budget, don't perform as billed, are difficult to manufacture,

Overview

If new products are truly the life blood of a company, then why do we do such a poor job of new product development? Despite almost a decade of altering, twisting and finetuning our new product development process, too many companies still complain that their new productsd are late to market, over budget, don't perform as billed, are difficult to manufacture, cost too much and don't even come close to meeting expectations! It doesn't have to be that way. We can accomplish this feat without spending a fortune on new software and the hardware to run it. We don't have to form a SWAT team or even hire a new Vice President. What it takes to stop the hemorrhaging is a willingness to examine our old processes and tools. The MAP process provides the outline and the necessary tools to revolutionize your new product development process. MAP - Market-Aimed Products, are new products that have been created to meet specific market needs. At it's most basic, the MAP process provides a template that takes any company, step by step, from identifying true customer problems to launching the finished new product to solve those problems. Best of all, you can get MAP underway without spending a fortune, hiring new people or setting up another long-winded "action team!"

About the Author:

Formerly Vice President of Operations and Product Development at Bently Nevada Corporation in Minden, Nevada, Dave Biggs managed operations there, as well as Houston, Texas, Warrington, U.K. and Bombay, India. His belief in the value of education and knowledge has prompted him to accept Advisory Board positions at the University of Nevada.

His career-path work experience has included Design Engineer (analog and digital hardware), Transducer Engineering Manager, MRP Project Manager, Materials Manager, Vice President of Product Development, and Vice President of Operations and Product Development.

The list of Dave's accomplishments is a long one. Among them is the implementation of an MRP II system that is today the basis of Bently Nevada's competitive edge. The elements of the MRP II system, such as Sales and Operations Planning and Master Scheduling for build-to-order products have gained the respect of Bently Nevada's customers, many of which have toured the company to benchmark and learn business practices. He has a degree in Electrical Engineering from the University of Nevada and a Masters of Mechanical Engineering from the University of Virginia. He currently serves on the Board of Directors of Globalink, Inc. in Fairfax, Virginia.

Product Details

ISBN-13:
9780962111884
Publisher:
Dogwood Publishing, Incorporated GA
Publication date:
06/01/1995
Pages:
170

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