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Mark Zuckerberg: The Face Behind Facebook and Social Networking
     

Mark Zuckerberg: The Face Behind Facebook and Social Networking

by Daniel Alef
 
Mark Zuckerberg, the 26-year-old founder of Facebook, is the youngest self-made billionaire in history. He is also considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. The recent film, "Social Network" does not portray him in the kindest light, but is it a work of fact or

Overview

Mark Zuckerberg, the 26-year-old founder of Facebook, is the youngest self-made billionaire in history. He is also considered by many to be one of the most influential persons in the information age. His impact on American culture is virtually unprecedented. The recent film, "Social Network" does not portray him in the kindest light, but is it a work of fact or fiction? Separating fiction from fact, award-winning author Daniel Alef, tell the true story of Zuckerberg's meteoric rise and his indelible mark on the evolution of American culture through social networking. The curly-haired wunderkind rubs elbows with Bill Gates, Rupert Murdoch, Steve Jobs, Donald Graham and other prominent players in today's business, technological and media world and is an emerging philanthropist. Alef's story includes a timeline and video links to various Zuckerberg interviews. [7,512-word Titans of Fortune biographical profile]

Product Details

ISBN-13:
9781608043118
Publisher:
Titans of Fortune Publishing
Publication date:
10/20/2010
Series:
Titans of Fortune
Sold by:
Barnes & Noble
Format:
NOOK Book
File size:
517 KB

Read an Excerpt

Mark Zuckerberg is the youngest self-made billionaire in history with a reported net worth of $6.9 billion. He is only twenty-six years old and the company he founded, Facebook, is only six. According to Forbes Magazine, Mark is now wealthier than Steve Jobs or Rupert Murdoch, yet he was never in it for the money.
Ranking the most innovative companies in 2009, Fast Company placed Facebook as number one, followed in order by Amazon, Apple and Google, and added: "It was quite a year for Mark Zuckerberg and crew, whose site added a whopping 200 million users." Whether Facebook deserved top billing that year may be debatable, but when Facebook announced topping 500 million users in July 2010--one out of every fourteen people on Earth--its placement at the apex of innovative companies appears justified. Fast Company is not alone in its adulation. In 2010 Vanity Fair magazine named Mark number one on its list of the Top 100 "most influential people of the Information Age" and New Statesman placed him at number sixteen in its survey of the world's fifty most influential figures.
When he launched TheFacebook.com in 2004, Mark wasn't even a speck on the map of America's cultural evolution. The curly-haired sophomore at Harvard University was more comfortable coding computer programs than socializing, with few noticeable features or characteristics that would have set him apart from other students in that highly-charged intellectual environment. Yet in just six years Mark has had a profound, unprecedented and unimaginable impact on American culture, especially its youth, and is now spreading Facebook's tentacles worldwide and into every aspect of our lives. It is a major evolution in social and commercial networking.
It seems as if everyone and every company or organization in the U.S., and abroad, is jumping on the Facebook bandwagon. It's an eclectic and universal mix that includes the Solomon R. Guggenheim Museum, United Airlines, Princeton University, best-selling author James Patterson, Ernst & Young, Walmart, and the L.A. Lakers. And virtually all high school or college age kids are already on Facebook. Expanding beyond socializing, Facebook has developed several persona and has become an effective marketing and sales tool. For example, David Kirkpatrick, author of "The Facebook Effect: The Inside Story of the Company That is Connecting the World," an excellent account of the Facebook story, has two Facebook accounts, one for personal use and one for his book which provides excerpts, a video interview and a link to buy the book. Indonesians, South Africans, Chinese, and citizens of most nations across the Globe are Facebook users--many are self-acknowledged addicts.
But how does one go about writing a biography or even a biographical profile of a twenty-six-year-old titan just a few years past the difficult teenage years? Writing biographies, even biographical profiles, requires extensive, often exhaustive, research of original documents, interviews, video clips, radio broadcasts, books, articles, letters, material at times voluminous, at times scarce and patchy; and with the passage of time a more objective analysis of the subject is made possible.
In Mark's case, he is still evolving as a person, technologist, businessman, executive and philanthropist, but there is yet to be a family, wife, children, any significant community ties or involvement, or enough events in his life to test him and to mark who he is or, more correctly, who he will become. Drawing conclusions about Mark at this stage of his life is tenuous at best, and inaccurate at worst. This is especially true given Mark's proclivity for privacy and his reticence for interviews or opportunities to reveal himself, although with the tutelage of strong and capable people around him, like Sheryl Sandberg, he is starting to emerge from his shell. Still, he is a thinker, not a talker. He has a gift for vision, not for gab, though this may be changing. He is a doer; he gets the job and his vision accomplished; his force is growing as rapidly as the number of users on Facebook. There is one inescapable conclusion: he is brilliant and his star will probably shine even brighter in years to come.
Born in White Plains, New York, on May 14, 1984, Mark was raised in upper-middle-class Dobbs Ferry. His father, Edward, is a dentist "catering to cowards and dental phobics of all ages" and his mother, Karen, was a psychiatrist who devotes her time to manage Edward's dentistry practice. Mark is the their only son--he has three sisters--and was treated like the prince of the family, empowering him with a supreme sense of self confidence.

Meet the Author

Daniel Alef has written many articles, one law book, one historical anthology, Centennial Stories, and authored the award-winning historical novel, Pale Truth (MaxIt Publishing, 2000). Foreword Magazine named Pale Truth book of the year for general fiction in 2001 and the novel received many outstanding reviews including ones from Publishers Weekly and the American Library Association's Booklist. A sequel to Pale Truth, currently entitled Measured Swords, has just been completed. Titans of Fortune, biographical profiles of America's great moguls, men and women who had a profound impact on America and the World, began in April 2003. He is also a contributor to the recently released reference work: Gender and Women's Leadership pubished by Sage Publishing. Mr. Alef's experience as a lawyer, CEO of a public company, a rancher, and author, combined with his academic background-UCLA (B.S.), UCLA Law School (J.D.), the London School of Economics and Political Science (LL.M.), and Cambridge University (post-graduate studies)-gave him the perception to analyze the powerful titans and their achievements, and to place their lives and triumphs in a larger perspective. The Titans of Fortune series of articles appeared in several newspapers including the Lee Newspapers, Knight-Ridder, and became a weekly column in the Santa Barbara News Press. Mr. Alef also had a one-hour weekly radio show based on the Titans of Fortune column. He has appeared as a guest speaker and lecturer at various university, Rotary, and Kiwanis clubs, public libraries including San Francisco and Chicago, cruise ships, and at numerous historical societies across the nation. Mr. Alef serves on the Board of Trustees of the Santa Barbara Historical Museum and on the Santa Barbara Sheriff's Activities League. He is a black belt in judo and one of the head instructors of the University of California at Santa Barbara Judo Club. He currently lives with his family in Santa Barbara.

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