Market-Driven Health Care: Who Wins, Who Loses in the Transformation of America's Largest Service Industry / Edition 1

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What happens when the demanding consumers who nearly brought the U.S. automobile industry to its knees focus the same kinds of pressure on the industry that represents one-seventh of the U.S. economy—health care? The health organizations that combine quality, convenience, information, choices, and lower costs will be the winners in this revolution. Regina Herzlinger, chaired professor at the Harvard Business School, distills the facts from the noise surrounding the one industry whose measures of success are life and death. In a thoroughly readable, anecdotal style, she pinpoints the drivers of change—the savvy consumer, the cost-conscious payer, and the rapidly improving technology—that will revolutionize the American health-care system. This is a must-read for those in every corner of the immense health-care web. With its strong narrative style, this is a book that will be read and talked about by everyone concerned about the future of American health care.

"...applies business lessons to today's health care industry ...examines the costs and policies of managed care as well as consumer concerns."

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Editorial Reviews

Library Journal
Herzlinger (Harvard Business Sch.) contends that improvements can be made to the American healthcare system by removing our current third-party payment system and allowing consumer demand to lead the healthcare market. Using eyewear as an example, Herzlinger shows how this consumer-driven market provides convenient, focused services with competitive prices. Most vision care services are not covered by medical insurance, forcing this sector of healthcare to respond to consumer demand. The author provides additional case studies, both within and outside the healthcare industry, that illustrate how team building, focusing on specific products and services, and prudent investments in technology can lead to convenient, cost-effective healthcare. While Herzlinger admits that abolishing the third-party payment system will present numerous difficulties, she includes suggestions for overcoming many of them. Written in a straightforward, readable style, this book is recommended for all libraries.-Tina Neville, Univ. of South Florida at St. Petersburg Lib.
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Product Details

  • ISBN-13: 9780738201368
  • Publisher: Basic Books
  • Publication date: 1/28/1997
  • Edition number: 1
  • Pages: 379
  • Sales rank: 1,517,242
  • Product dimensions: 6.16 (w) x 9.30 (h) x 1.08 (d)

Meet the Author

Regina Herzlinger has been analyzing and researching the health-care industry for twenty-five years. Nancy R. McPherson is professor of business administration at the Harvard Business School, she is a board member of numerous organizations inside and outside of the health-care field. Market-Driven Health Care received the 1998 James A. Hamilton Book of the Year Award from the American College of Healthcare Executives.

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Table of Contents

Pt. I What Consumers Want: Convenience and Mastery 1
1 The Consumer Revolution 3
2 When Patients Won't Remain Patient 16
3 Give Me Mastery or Give Me Death: The New Health Care Activist 47
4 The Health Care System That Provides Convenience and Mastery 85
Pt. 2 What Payers Want: Quality and Lower Costs 97
5 Options for the Productivity Revolution 99
6 Downsizing - The "Just Say No" Diet 108
7 Upsizing - The "Big Is Beautiful" Diet 128
Pt. 3 What Works: Health Care Focused Factories and Medical Technology 155
8 Resizing - The "Trade Fat for Muscle" Diet 157
9 Resizing and the Role of Technology 200
10 How to Accomplish Resizing - The Case of Deere and Company 234
Pt. 4 How to Make It Happen 243
11 A Consumer-Controlled Health Insurance System 245
12 How to Make it Happen: New Rules, New Tools 283
Notes 293
Index 365
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Sort by: Showing 1 Customer Reviews
  • Anonymous

    Posted March 23, 2000

    Awesome Information

    Clearly, the author provides insights and understands this subject better than most. I would strongly recommend this book for anyone who is interested in sparking radical, positive, consumer-focused changes in the healthcare arena.

    Was this review helpful? Yes  No   Report this review
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