Market-Driven Nursing: Developing and Marketing Patient Care Services / Edition 1

Market-Driven Nursing: Developing and Marketing Patient Care Services / Edition 1

by American Organization of Nurse Executives, Amer Organization of Nurse Executives
     
 

ISBN-10: 1556482477

ISBN-13: 9781556482472

Pub. Date: 05/28/1999

Publisher: Wiley

In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the

Overview

In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the present and future. Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for care giving, including:

  • Learning a practical framework for strategic planning
  • Writing a business plan-Obtaining capital and financial resources
  • Implementing a process for performance management
Market-Driven Nursing challenges nurse leaders to translate what they know and what they can do into economic advantage, and to create a socially responsive nursing enterprise with the economic capacity to structure effective partnerships within the broader systems for delivery of care.

Product Details

ISBN-13:
9781556482472
Publisher:
Wiley
Publication date:
05/28/1999
Series:
J-B AHA Press Series, #113
Pages:
172
Product dimensions:
6.06(w) x 9.03(h) x 0.42(d)

Table of Contents

About the Editor.

About the Authors.

Foreword.

Preface.

Strategic Partnerships for the Future (T. Porter-O'Grady, EdD, PhD, FAAN).

Model for Defining Unmet Health Needs (K. Gebbie, DrPH, RN).

Developing a Winning Business Plan (M. Moss, MS, MSN, RN, FAAN).

Case Study: Wound Ostomy Continence Business Plan (B. Folkedahl, RN, CWOCN).

Business Product Development (L. Roman).

Case Study: Developing an ARNP Practice Plan (J. Kurtt, RN, MA, & M. Boysen, MA).

Financial Resources for Nursing Entrepreneurial Ventures (M. Moss, MS, MSN, RN, FAAN).

Case Study: Forging New Partnerships for Financial Development (N. Lang, PhD, RN, FAAN, FRCN, & L. Evans, DNSc, RN, FAAN).

Marketing for Change (M. Schreurs).

Performance Management (M. McCrea, MS, RN, CNA, ACHE, et al.).

Nurses in the Marketplace: A Moral Option? (L. O'Connell, PhD, STD).

Index.

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