Market-Driven Nursing: Developing and Marketing Patient Care Services / Edition 1

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In order to thrive in today's health care environment, nurses must accelerate their efforts to introduce and differentiate nursing services. By creating and sustaining new and mutually supportive partnerships both inside and outside their institutions, nurse leaders will be better equipped for success in the highly organized and integrated care systems of the present and future.Market-Driven Nursing provides the guidance for attaining and enhancing essential business skills. It offers nurse executives and managers the ability to compete successfully as entrepreneurs in today's market-driven environment. It also outlines a practical strategy for responding to and capitalizing on the shifting yet growing demand for care giving, including: -Learning a practical framework for strategic planning-Writing a business plan-Obtaining capital and financial resources-Implementing a process for performance managementMarket-Driven Nursing challenges nurse leaders to translate what they know and what they can do into economic advantage, and to create a socially responsive nursing enterprise with the economic capacity to structure effective partnerships within the broader systems for delivery of care.

Disc. strategic partnerships, unmet needs, business plans, performance management, financial resources; ethics.

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Editorial Reviews

Provides nurse executives and managers with guidance for attaining and enhancing business skills to compete as entrepreneurs in today's market-driven environment. Explores how nurse executives can create new partnerships between personal and public health services, and describes a model for defining and planning for unmet health care needs. Tells how to write a business plan, defines various types of financial sources and means of raising capital for ventures outside established organizations, and provides a framework for marketing nursing products and services. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9781556482472
  • Publisher: Wiley, John & Sons, Incorporated
  • Publication date: 5/28/1999
  • Series: J-B AHA Press Series, #113
  • Edition number: 1
  • Pages: 172
  • Product dimensions: 6.06 (w) x 9.03 (h) x 0.42 (d)

Table of Contents

About the Editor
About the Authors
Ch. 1 Strategic Partnerships for the Future 1
Ch. 2 Model for Defining Unmet Health Needs 17
Case Study: Developing a Diagnostic Breast Center 31
Ch. 3 Developing a Winning Business Plan 47
Case Study: Wound Ostomy Continence Business Plan 63
Ch. 4 Business Product Development 75
Case Study: Developing an ARNP Practice Plan 92
Ch. 5 Financial Resources for Nursing Entrepreneurial Ventures 101
Case Study: Forging New Partnerships for Financial Development 115
Ch. 6 Marketing for Change 125
Ch. 7 Performance Management 139
Ch. 8 Nurses in the Marketplace: A Moral Option? 159
Index 169
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