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From the PublisherStephan H. Haeckel Director of Strategic Studies at IBM's Advanced Business Institute, Chairman of the Marketing Science Institute, and author of Adaptive Enterprise George Day has now given us both the first and last word on market-driven strategy from the preeminent thinker on market driven organizations. This exceptional book explains why making decisions from the "marketplace back" has evolved from a powerful idea into a survival imperative.
Vincent P. Barabba General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation Here finally are answers to the challenge of becoming market-driven. George Day raises the fight questions and provides effective answers to a significant business issue.
Frederick E. Webster, Jr. Amos Tuck School, Dartmouth College, author of Market-Driven Management This thoughtful and practical guidebook to developing a market driven organization, with many fresh examples, is a solid compilation of the best thinking, practice, and research, written by the world's leading authority on the subject.
Scott Cook Chairman of the Executive Committee, Intuit, Inc. The Internet is ripping away tradition and forcing businesses to become market driven or die. But how? Professor Day shows how.
Charles M. Lillis Chairman and Ceo, MediaOne Group A must read for CEOs, COOs, and major business unit leaders. It is a concise yet thorough articulation of what constitutes truly superior market knowledge and how that knowledge must form the basis of competitive strategy. A remarkable book written for business leaders.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University, author of Kotler on Marketing Becoming market driven is no easy task. Day offers the best advice that I have seen on how to propel your company into sustained market leadership.
Sanjiv Mirchandani Executive Vice President. Customer Segment Management, Fidelity Investments Day's classic writings have influenced and shaped legions of marketing practitioners and academics. In his new book he has done it again. He lays out a compelling blueprint for organizations to follow. The book is full of fascinating insights and practical examples that can be applied immediately Required reading.