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From the PublisherCharles M. Lillis Chairman and CEO, Mediaone Group The book is content-rich and should be invaluable to executives striving to become "market-driven." The guidance offered on how to externalize, so that true superiority in producing customer value results, is extraordinarily well packaged. I'll strongly recommend the book to my fellow practitioners.
Dave Davis Manager, Business Research, Dow Chemical U.S.A. George Day provides very important insights into what steps are necessary for a company to be truly market-driven. This book is obligatory reading for anyone involved in developing competitive strategies.
Philip Kotler S.C. Johnson & Son Distinguished Professor of International Marketing, Northwestern University, author of Kotler on Marketing George Day has produced a wonderful synthesis of the best thoughts we have on building and implementing a market-driven strategy. I predict that managers will keep this book on their nearest bookshelf and reach for it many times during the year for inspiration and guidance.
Vincent P. Barabba General Manager, Corporate Strategy and Knowledge Development, General Motors Corporation For those who wish to base their decision making on what customers really need, the concepts found in Market Driven Strategy have the right level of customer focus, attention to external environmental factors, and the right mix of theory and practical experience.
David K. Hurst Executive Vice President, Fedmet, Inc. By integrating the latest conceptual frameworks with helpful practical examples, Professor Day has created a most useful bridge between theory and practice. An excellent guide to a comprehensive overhaul of an organization's marketing strategy