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Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell
     

Market Like You Mean It: Engage Customers, Create Brand Believers, and Gain Fans for Everything You Sell

by Al Lautenslager
 

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CREATE MARKETING MAGIC

Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and

Overview


CREATE MARKETING MAGIC

Dissecting the marketing playbooks of successful product producers including Nike, Red Bull, Steve Jobs, and Dr. Dre, guerrilla marketer Al Lautenslager delivers an education on maintaining marketing momentum and developing the most powerful sales team you’ll ever have—loyal customers who advocate your brand and champion everything you sell. Coached by Lautenslager, uncover the simple truths that turn a marketing push into a marketing movement where your customers are involved, engaged, and in love with your brand.

Product Details

ISBN-13:
9781599185354
Publisher:
Entrepreneur Press
Publication date:
07/01/2014
Pages:
265
Sales rank:
694,592
Product dimensions:
6.00(w) x 8.90(h) x 0.50(d)

Meet the Author


Al Lautenslager is an award-winning marketing/PR consultant, direct mail promotion specialist, author, speaker and entrepreneur. The coauthor of Guerrilla Marketing in 30 Days with Jay Conrad Levinson and the principal of Market For Profits, he lives in Naperville, IL.

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