The Market Makers: How Retailers are Reshaping the Global Economy

The Market Makers: How Retailers are Reshaping the Global Economy

by Gary G. Hamilton, Benjamin Senauer, Misha Petrovic
     
 

ISBN-10: 0199590176

ISBN-13: 9780199590179

Pub. Date: 05/01/2011

Publisher: Oxford University Press

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever

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Overview

The huge expansion of new marketplaces and new retailers over the last fifty years has created a retail revolution.These large and globally sophisticated retailers have harnessed the new technologies in communications and logistics to build consumer markets around the world and to create suppliers, new types of manufacturers, that provide consumers with whatever goods they want to buy. These global retailers are at the hub of the new global economy. They are the new Market Makers, and they have changed the way the global economy works.

Despite the fact that this retail revolution unfolded right before our eyes, this book is the first to describe the market-making capabilities of these retailers. In eleven chapters by leading scholars, The Market Makers provides a detailed and highly readable analysis of how retailers have become the leading drivers of the new global economy.

Product Details

ISBN-13:
9780199590179
Publisher:
Oxford University Press
Publication date:
05/01/2011
Pages:
304
Product dimensions:
6.40(w) x 9.30(h) x 1.10(d)

Table of Contents

Introduction: The Retail Revolution, Gary G. Hamilton, Benjamin Senauer, and Misha Petrovic
Part I. The Market Makers: A General Perspective
1. Retailers as Market Makers, Misha Petrovic and Gary G. Hamilton
2. Technology and Public Policy: The Preconditions for the Retail Revolution, Frederick H. Abernathy and Anthony P. Volpe
Part II. Making Consumer Markets
3. U.S. Retailing and Its Global Diffusion, Misha Petrovic
4. Globalization of European Retailing, Michael Wortmann
5. Online Retailers as Market Makers, Suresh Kotha and Sandip Basu
Part III. Making Supplier Markets
6. Supplier Markets and the Asian Miracle, Gary G. Hamilton and Cheng-shu Kao
7. Global Logistics, Global Labor, Edna Bonacich and Gary G. Hamilton
8. Making the Global Supply-Base, Timothy Sturgeon, John Humphrey, and Gary Gereffi
9. Transnational Contractors in East Asia, Richard P. Appelbaum
Part IV. Industries and Market Making
10. The Global Spread of Modern Food Retailing, Thomas Reardon and Benjamin Senauer
11. Market Making in the Personal Computer Industry, Kenneth L. Kraemer and Jason Dedrick

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