From the Publisher
“The desire to serve clients often leads to agencies trying to do it all. Market of One addresses this challenge with valuable lessons on building a distinct vision, culture and offering. For leaders ready to escape the industry's ‘Big Grind’ and drive sustainable growth, this is an essential read.” Dimi Albers, Global CEO – Dept
“As an agency search consultant with a quarter century of experience, I wholeheartedly endorse Market of One. This book offers a transformative approach to the agency landscape, emphasizing the importance of true differentiation and empowering leaders to reclaim their unique value. With actionable insights, it serves as a call to action for anyone ready to revitalise their agency and thrive in today's challenging environment.” Lisa Colantuono, President – AAR Partners
“Full of optimism and written with deep affection for agencies, Market of One offers an actionable antidote to empty positioning statements, low margins and the daily pressures of agency life.” Ete Davies, EVP EMEA – Dentsu Creative
“An articulate treatise on what ails many agencies today, Market of One deserves a place on the bookshelf of agency leaders everywhere.” Blair Enns, author – The Win Without Pitching Manifesto
“To survive new threats to revenue and growth, agency CEOs need to distinguish themselves from their commodity competitors. Market of One takes a much needed swing at traditional agency positioning. Instead of lauding their 'creativity' or desire to be client 'partners', agencies need to become unique solvers of business problems.” Michael Farmer, author – Madison Avenue Manslaughter and Madison Avenue Makeover
“Agencies correctly preach that strategy is sacrifice, but most find this principle problematic. Part manifesto and part manual, Market of One explains 'why?' and then 'how?' agencies can cut through and earn a premium. It's a timely roadmap towards a better-differentiated and better-remunerated marketplace.” Lawrence Green, Director of Effectiveness – Institute of Practitioners in Advertising
“The best way to beat the competition is to not have any – to find a space no-one else can occupy. Market of One is a roadmap to get your agency to that rarefied place.” Greg Hahn, Co-Founder – Mischief @ No Fixed Address
“Refreshingly honest, optimistic and free from corporate fluff, Market of One is a witty and future-focused guide to carving out your own space – no matter your agency size. Packed with relatable experience, it goes beyond theory to offer actionable insights on the power of agency individuality. Market of One is a must-read for any leader.” Cat Harris, Head of Talent Development – IPG Mediabrands
“Market of One demonstrates how strategic focus creates more demand, more control, and more profit. This is both a call-to-arms and a roadmap for agencies wanting to transition from dispensable commodity player to sought-after premium partner.” John Harris, President & CEO – Worldwide Partners Inc.
“Cutting through the usual bollocks about agencies and their 'secret sauce', Market of One is the timely, optimistic and essential alternative that our industry is crying out for. If you want your agency to leave a dent in the universe, read this book.” Nils Leonard, Co-Founder – Uncommon Creative Studio
“I wish I'd had this book 20 years ago – it would have saved countless hours and not a few headaches. Market of One is necessary reading for any agency leader who's ready to do the hard but essential work of creating a lasting competitive advantage.” Michael Lebowitz, Founder & Executive Chairman – SPCSHP
“Rarely have I read a more clear-eyed, gut-punch state of the union than Market of One. But it’s more than just a sharp diagnosis of our industry, it’s also that rarest of things – a manifesto streaked with practicality; a blueprint for genuine differentiation for those brave enough to take the plunge.” Conrad Persons, President – Grey London
“The only book worth reading if you’re serious about growing your agency. Market of One patiently and expertly decodes just what it takes to give yourself an unfair advantage.” Richard Robinson, Executive Director – Ingenuity+
“A much-needed jolt for agencies who have fallen into the sameness trap, Market of One is a practical and inspiring guide to building a business that's genuinely differentiated. If you’re serious about growth and tired of playing the pitch-and-hope game, start here.” Bill Scott, CEO – Droga5 London
“Robin somehow manages to hold up a mirror to the challenges we all face in 'agency land', while making it our idea to get out there and do the things we know we should be doing, but all too often don’t. The hope and optimism are inescapable.” Toby Southgate, Global CEO – We Are Social
“'Physician, Heal Thyself!' Market of One is a long overdue challenge to why an industry which prides itself on differentiating its clients' brands is so averse to differentiating its own.” Rory Sutherland, Vice Chairman – Ogilvy
“Pulling no punches, Market of One skewers the 'dog ate my homework' excuses and forces agency leaders to take a long look at where their responsibility sits. It’s honest, direct and reflects the reality that a thriving business isn't just about financial results – you need to enjoy what you do and bring your talent on the journey with you.” Sam Theobald, Chief People Officer – Next 15
“Market of One is an overarching study on the agency sector's challenges and opportunities, as well as an actionable guide for leaders looking to position their businesses for sustained relevance and growth in a busy, dynamic market.” James Townsend, CEO – Stagwell EMEA
“One of the great ironies in agencies is that they sell strategic targeting and differentiation but tend to commoditize themselves by claiming to be everything for anyone. Market of One is a recipe for the modern agency that wants to stand out and grow.” Faris Yakob, author – Paid Attention; Co-Founder – Genius Steals
“If leading your agency feels like wading through treacle, Market of One will help you recover your inspiration. It’s a framework for you and your team to set a vision and strategy that can elevate and truly differentiate your business. I wish I’d read this 30 years ago when I started in agency management.” Stephen Woodford, CEO – Advertising Association
