Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times / Edition 1

Market-Oriented Technology Management: Innovating for Profit in Entrepreneurial Times / Edition 1

by Fred Y. Phillips
     
 

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ISBN-10: 3642074561

ISBN-13: 9783642074561

Pub. Date: 11/30/2010

Publisher: Springer Berlin Heidelberg

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry

Overview

This book develops the fundamentals of technology cycles, technology acquisition, core technology management, and technology policy. These principles enable managers to find, acquire and develop technologies, add value to them, and make profits. Examples taken from high tech companies illustrate the application of these principles in the context of current industry issues. The book has been tested on students undertaking MBA courses at Austins Technology Incubator, Texas, and on managers and executives at Oregons Silicon Forest.The books emphasis on marketing is a distinctive feature.

Product Details

ISBN-13:
9783642074561
Publisher:
Springer Berlin Heidelberg
Publication date:
11/30/2010
Edition description:
Softcover reprint of hardcover 1st ed. 2001
Pages:
418
Product dimensions:
6.10(w) x 9.25(h) x 0.24(d)

Table of Contents

Preface.- Part I:Technology Life Cycles: 1 Introduction:Revolutionary Technologies; 2 Technology Life Cycle and Market Segmentation.- Part II: Acquisition of Technologies: 3 Identifying, Nurturing & Monitoring Core Technologies; 4 Technology Sourcing.- Part III: Managing Technological Risk: 5 Managing Technological Risk; 6 Influence of Government Policy on Technology Acquisition and Utilization.- Part IV:New-to-the-World Products: 7 Researching Technology Markets in a Fast-Cycle World.- 8 Adopting New-to-the-World Products; 9 Strategies and Tactics for Marketing New-to-the-World Products.- Part V: Into the Future: 10 Escaping Niche Marketing: Moving to the Mass Market; 11 The Future of Technology Commercialization.- Subject Index.- Name Index

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