The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service / Edition 6

The Market Planning Guide: Creating a Plan to Successfully Market Your Business, Product, or Service / Edition 6

by David H. Bangs
     
 

This workbook contains tools and information for developing marketing plans and focused marketing strategies for every size business. Questionnaires and checklists walk readers through the creation of an outline for a marketing plan, targeting customers, standing out from the competition, pricing, and selling. This sixth edition contains a new chapter on using the… See more details below

Overview

This workbook contains tools and information for developing marketing plans and focused marketing strategies for every size business. Questionnaires and checklists walk readers through the creation of an outline for a marketing plan, targeting customers, standing out from the competition, pricing, and selling. This sixth edition contains a new chapter on using the Internet. Bangs is an entrepreneur and author. Annotation c. Book News, Inc.,Portland, OR

Product Details

ISBN-13:
9780793159710
Publisher:
Kaplan Publishing
Publication date:
09/13/2002
Edition description:
New Edition
Pages:
256
Product dimensions:
8.50(w) x 11.00(h) x 0.60(d)

Table of Contents

Introduction
Ch. 1The Quick Strategic Marketing Plan1
Ch. 2Marketing Overview17
Ch. 3Products and Services29
Ch. 4Customers and Prospects45
Ch. 5Competitive Analysis61
Ch. 6Price Setting71
Ch. 7Location and Sales Practices81
Ch. 8Strengths and Weaknesses89
Ch. 9Advertising and Promotion103
Ch. 10Strategic Marketing123
Ch. 11The Marketing Plan137
Ch. 12Marketing and the Internet145
App. 1Summary of Questions and Marketing Plan Outline153
App. 2Marketing Plan for R. D. Montville and Associates157
App. 3Marketing Plan for Delicious Delectables163
App. 4: Worksheets171
Resources233
Glossary239
Index245

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