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Market Research in a Week
     

Market Research in a Week

by Judy Bartkowiak
 

The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

The highly motivational 'in a week'

Overview

The ability to research the market for a product or service is crucial for anyone who wants to advance their career.

Written by Judy Bartkowiak, a leading expert on market research as both a coach and a practitioner, this book quickly teaches you the insider secrets you need to know to in order understand your consumers.

The highly motivational 'in a week' structure of the book provides seven straightforward chapters explaining the key points, and at the end there are optional questions to ensure you have taken it all in. There are also cartoons and diagrams throughout, to help make this book a more enjoyable and effective learning experience.

So what are you waiting for? Let this book put you on the fast track to success!

Product Details

ISBN-13:
9781444159646
Publisher:
Quercus
Publication date:
11/23/2012
Series:
Teach Yourself: Business Series
Pages:
128
Product dimensions:
5.00(w) x 7.70(h) x 0.60(d)

Meet the Author

Judy Bartkowiak has 25 years Market Research experience client-side and agency.

She is also the author of Secrets of Success in Brand Licensing.

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