Sunday: Understand how to use market research to identify and define marketing opportunities
Monday: Learn how to create successful research briefs and proposals
Tuesday: Gain insight into your consumers and their perceptions of your brand by using qualitative research methods
Wednesday: Use quantitative research for more structured market awareness
Thursday: Design the layout and structure of your questionnaires to get the information you need
Friday: Learn about different ways to analyse the results of your research to ensure your data is valid
Saturday: Turn your data into successful reports and presentations
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Sunday: Market research - what it's all about / Monday: Planning the research / Tuesday: Types of research / Wednesday: Research methods / Thursday: Doing the research / Friday: Analysing the results / Saturday: Using the research
Overview
Sunday: Understand how to use market research to identify and define marketing opportunities
Monday: Learn how to create successful research briefs and proposals
Tuesday: Gain insight into your consumers and their perceptions of your brand by using qualitative research methods
Wednesday: Use quantitative research for more structured market ...