Market Research In a Week: A Teach Yourself Guide

Overview

Sunday: Understand how to use market research to identify and define marketing opportunities

Monday: Learn how to create successful research briefs and proposals

Tuesday: Gain insight into your consumers and their perceptions of your brand by using qualitative research methods

Wednesday: Use quantitative research for more structured market ...

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Overview

Sunday: Understand how to use market research to identify and define marketing opportunities

Monday: Learn how to create successful research briefs and proposals

Tuesday: Gain insight into your consumers and their perceptions of your brand by using qualitative research methods

Wednesday: Use quantitative research for more structured market awareness

Thursday: Design the layout and structure of your questionnaires to get the information you need

Friday: Learn about different ways to analyse the results of your research to ensure your data is valid

Saturday: Turn your data into successful reports and presentations

Join 60 million people who have reached their goals with Teach Yourself®

Teach Yourself business books have helped over 5 million people to achieve success.

In a Week businesses books contain seven chapters of practical, proven advice from top professionals.

You can learn in a week, what the experts learn in a lifetime.

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Product Details

  • ISBN-13: 9781444159646
  • Publisher: McGraw-Hill Professional Publishing
  • Publication date: 11/23/2012
  • Series: Teach Yourself: Business Series
  • Edition number: 1
  • Pages: 128
  • Sales rank: 774,960
  • Product dimensions: 5.00 (w) x 7.70 (h) x 0.60 (d)

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Table of Contents

Sunday: Market research - what it's all about / Monday: Planning the research / Tuesday: Types of research / Wednesday: Research methods / Thursday: Doing the research / Friday: Analysing the results / Saturday: Using the research

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