Market Research

Market Research

by Paul Hague, Peter Jackson
     
 

Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.  See more details below

Overview

Fully revised and updated for the third edition, "Market Research" assumes no previous knowledge of the subject. Through clear, concise advice and real-life case studies, starting out in market research is made simple.

Product Details

ISBN-13:
9780749437305
Publisher:
Kogan Page, Ltd.
Publication date:
01/28/2002
Edition description:
3rd ed.
Pages:
278
Product dimensions:
7.42(w) x 9.66(h) x 0.70(d)

Meet the Author

Hague is a chairman of comprehensive information about research into customer satisfaction.

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