Market Segmentation

Market Segmentation

by Art Weinstein
     
 

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This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and

Overview

This edition of Market Segmentation includes the key elements that made the first edition the resource for marketing professionals. Its state-of-the-art demographic and psychographic segmentation techniques and case studies are completely updated to reflect the latest data and applications. This expanded edition also covers international market segmentation and database marketing/single source data to help analyze market opportunities. Topics include: the pre-segmented market; physical attributes; statistical software; segmentation resources; developing global market strategies.

Product Details

ISBN-13:
9781557384928
Publisher:
McGraw-Hill Companies, The
Publication date:
01/28/1994
Edition description:
REV
Pages:
325
Product dimensions:
6.33(w) x 9.28(h) x 0.99(d)

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