Market Segmentation: A Step-by-Step Approach to Creating Profitable Market Segments

Market Segmentation: A Step-by-Step Approach to Creating Profitable Market Segments

by Ian Dunbar, Malcolm B. McDonald
     
 

Product Details

ISBN-13:
9780333637234
Publisher:
Trans-Atlantic Publications, Incorporated
Publication date:
07/28/1995
Pages:
271
Product dimensions:
6.30(w) x 9.06(h) x (d)

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