Market-Share Analysis: Evaluating Competitive Marketing Effectiveness / Edition 1

Market-Share Analysis: Evaluating Competitive Marketing Effectiveness / Edition 1

by Lee G. Cooper, Masako Nakanishi
     
 

Product Details

ISBN-13:
9780898382785
Publisher:
Springer Netherlands
Publication date:
01/31/1989
Series:
International Series in Quantitative Marketing, #1
Edition description:
1988
Pages:
304
Product dimensions:
9.21(w) x 6.14(h) x 0.75(d)

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