Market This!: An Effective 90-Day Marketing Tool

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More About This Book

Overview

Think you're ready to market your product or service—think again..don't take another step until you read this book!

Most marketing books give you a formula for how to market your stuff, or they give you ideas, sometimes really good ones, on how to do it. But no one actually helps you set up a marketing plan that works for you.

This book is different. It helps you formulate an actual marketing plan, based on what your customers think and feel. It's interactive, and it teaches you how to mine information so you really do find out what your customers are thinking.

This book gives you the opportunity to make smarter, more effective decisions about your marketing.

You can make smart marketing decisions.

You can be an effective marketer.

You can be a savvy marketer.

Product Details

  • ISBN-13: 9781600374975
  • Publisher: Morgan James Publishing
  • Publication date: 3/1/2009
  • Sales rank: 875,822
  • Product dimensions: 5.90 (w) x 8.90 (h) x 0.70 (d)

Meet the Author

Sherry Prescott-Willis has over eighteen years of marketing experience specializing in both consumer and high technology products. She is passionate about helping early and mid-stage companies develop effective marketing strategies and tactics. Her background includes

working with small, medium, and enterprise companies to develop effective product marketing, channel, and strategic initiatives that impact the customer and drive revenue. She has a track record of developing successful marketing programs that create results through strategic marketing plans and activities.

Sherry has held analyst, product marketing, and senior management positions at companies such as Brocade Communications, Computer

Associates, L'oreal, and Pfizer in addition to several Silicon Valley start-ups.

In 2000, Sherry founded Prescott Marketing: an independent consulting firm focused on start-up and early-stage companies needing strategic and product marketing program development.

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  • Posted October 28, 2008

    Great tool for small businesses and entrepreneurs

    I read this book and found it to be a very practical tool for my own small business. I'm currently in a growth phase and really needed to take a step back to look at my marketing efforts to date. This book was perfect for giving me some practical exercises to really understand where I needed to go and I really liked the marketing plan template provided. This book is jam-packed with information, almost like a workshop in a book. The author also has a great way of talking to her readers so the book is fun to read. I would recommend for other business owners!

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  • Anonymous

    Posted October 28, 2008

    Keep your marketing plans on track!

    I was lucky to read this book at a time when I really needed to get my marketing plans on track. What a great book! The marketing descriptions were extremely useful as well as the exercises. There are case studies throughout the book so you can see how other businesses apply the exercises and this really helped me before I did the exercises on my own business. I'm happy to say I have my 90-day marketing plan moving in the right direction now thanks to the process that this book gave.

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  • Anonymous

    Posted October 25, 2008

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