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YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth?or don?t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
YOUR SHAREHOLDERS DEMAND growth; your company needs growth; and your career can suffer or soar because of how you drive growth—or don’t. While executives often talk about their great growth plans, very few of these plans actually deliver real gains in growth and profitability. How do some companies manage to beat the odds and bust through the obstacles that make explosive growth so elusive?
In this hands-on guide, Rita Gunther McGrath and Ian C. MacMillan identify powerful strategic moves they call “MarketBusters”—approaches that dramatically reconfigure profit streams in an industry, upend conventional competition, and ultimately deliver blockbuster growth.
Based on insights from an extensive three-year study, McGrath and MacMillan describe forty proven marketbusting moves and outline five overall strategies companies have used to drive new growth:
Change the customer’s total experience: Make it simpler, faster, or more beneficial for customers to buy from you
Reconfigure your products and services: Transform your offerings to make them clearly superior to competitors’
Redefine your business and associated key metrics: Change how you do business or how your customers do business in ways that dramatically boost performance
Anticipate or exploit industry shifts: Capitalize on changes before competitors do
Create a new market space: Trigger the emergence of a new market
Every marketbusting move is illustrated in practice through vivid company examples—including cautionary tales that alert you to potential pitfalls you may encounter. Action-oriented tools and checklists provide concrete guidance in finding opportunities across your own business platform, executing your chosen move successfully, and exploiting new opportunities to maximize their bottomline impact. The book also provides guidelines for avoiding common implementation challenges and for developing the organizational alignment needed to smooth execution.
New opportunities for explosive growth are waiting to be unleashed. MarketBusters is the field guide you need to develop a reliable, robust approach to fueling continuous, profitable growth.
|Ch. 1||MarketBusting strategies||1|
|Ch. 2||Transform your customers' experience||15|
|Ch. 3||Transform your offerings and their attributes||41|
|Ch. 4||Redefine your profit drivers||77|
|Ch. 5||Exploit industry shifts||115|
|Ch. 6||Exploit emerging opportunities||149|
|Ch. 7||Executing MarketBusting strategies||181|
|Ch. 8||MarketBuster case study : Royal Insurance Italy||203|
|App||The 40 MarketBusting moves||221|
Posted February 16, 2006
My Executive MBA students at Drexel University really like this book. They are all under pressure to innovate, streamline, and upgrade their systems, products, thinking, and performance. MarketBusters gives them understandable direction and solid examples to help them do exactly that. It's written in real world language and can be read as a whole or in parts -- which is important to my busy students. I plan to send a copy to many of my clients as well. In fact, I'd recommend this book to any business leader who is struggling to cope with rapid change and sometimes endless pressure to improve and grow.Was this review helpful? Yes NoThank you for your feedback. Report this reviewThank you, this review has been flagged.