Marketing 2.0

Overview

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"Marketing 2.0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you'll reduce or eliminate outdated marketing practices and you will drive new business -- as ...

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Overview

Endorsements

"Marketing 2.0 is an essential online playbook for any small or medium-sized business executive. Bernie teaches how to create and develop winning strategies on the web that will attract people to your company and your employees through relationship building and content marketing. If you implement the strategies and tactics in this book you'll reduce or eliminate outdated marketing practices and you will drive new business -- as well as keep more of the current business you have."

-- Joe Pulizzi, International Speaker, Co-author of Get Content Get Customers, Founder of Junta42

"Marketing 2.0 helps CEOs and CMOs navigate the new social web by providing a roadmap and driving instructions to our desired destination. Bernie skillfully explains the history of the Web 2.0 phenomenon and the lay of the land, warns us about the road hazards, and spells out the potential rewards. With these new social media tools at our disposal, marketing will never be the same again. Small companies can now compete on an even playing field with giants. Large companies can become irrelevant in the blink of an eye if they fall asleep at the wheel. In short, Marketing 2.0 is a must read for anyone in business who wants to succeed with social media marketing."

-- Gary Katz, Founder & CEO, Marketing Operations Partners

Description

Are you a trusted seller? Are your product and service offerings easy to find on the web? Do you inform, educate, and entertain through your content? Do you listen and engage people through online channels?

Today's buyers want to be engaged differently than in years past, and many traditional marketing tactics simply do not work anymore. Social media marketing is a revolutionary way to build solid relationships with buyers long before first contact.

Marketing 2.0 demonstrates through strategies, tactics, and real world examples that the greatest risk to businesses is NOT adopting these indispensable social media marketing techniques.

About the Author

Bernie Borges got his initial inspiration for Marketing 2.0 from his speaking engagements and interaction with clients through his Internet marketing agency, Find and Convert. Borges is available for keynote presentations and full-day seminars. He is a frequent speaker at trade shows, conferences, and company events. Visit www.findandconvert.com/social-media-speaking-engagements.html for more information or call 1-888-660-1981.

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Product Details

  • ISBN-13: 9781604942880
  • Publisher: Wheatmark
  • Publication date: 8/15/2009
  • Pages: 312
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.70 (d)

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