Marketing 2000 / Edition 11

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More About This Textbook

Overview

Business Bonus pack Includes:
  • Audio Review CDs
  • HM eStudy CD
  • Self-study worksheets
  • Practice tests
Read More Show Less

Product Details

  • ISBN-13: 9780395974841
  • Publisher: CENGAGE Learning
  • Publication date: 8/28/1999
  • Edition description: Older Edition
  • Edition number: 11
  • Pages: 736
  • Product dimensions: 8.50 (w) x 10.87 (h) x 0.87 (d)

Customer Reviews

Average Rating 5
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Sort by: Showing all of 3 Customer Reviews
  • Anonymous

    Posted May 4, 2002

    An Excellent Book

    This is a well written Marketing book.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted August 18, 2000

    Great Book

    well written, understandable, and well laid out. My book is a loose leaf notebook style, nice for only toting only a chapter or so to read. found that a real asset. nice class.

    Was this review helpful? Yes  No   Report this review
  • Anonymous

    Posted December 31, 1999

    Best Text / Best Value

    This is one of the most comprehensive, 'user friendly' and understandable Marketing textbooks available. The authors have again provided a clear approach to the subject with timely case studies that add to the students' enjoyment and comprehension. The 'loose leaf' format makes the text easier to use and reduces the initial cost - some students may find this a disadvantage because some college bookstores may not buy a used edition.

    Was this review helpful? Yes  No   Report this review
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