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From the PublisherClay S. Timon Chairman, President and CEO, Landor Associates This seminal book on the aesthetics of brands, identity, and image reveals through superb real-world examples how these tools can be marketed — and managed for great profit.
Peter Laundy Practice Leader, Corporate and Brand Identity, Doblin Group Schmitt and Simonson cut fog into cubes for executives unschooled in aesthetics and provide tools to help them present their companies to the greatest advantage.
Sal Randazzo Worldwide Strategic Planning Director, McCann-Erickson Worldwide, and author of The Mythmakers A powerful new perspective which explains how marketers can gain a competitive advantage in the new psychological arena, by creating and cultivating "a unique corporate aesthetic."
Marc Gobé President, CEO, and Executive Creative Director, Desgrippes Gobé and Associates Brings the underestimated sensory experience to the customer-brand relationship, helping corporations create a greater cohesive presence for the company and its products.
David A. Aaker author of Managing Brand Equity and Building Strong Brands Visual imagery has been the neglected element of branding, usually treated in an ad hoc manner. Thanks to this pathbreaking book, we now have a more scientific knowledge of how visual imagery works to build strong brands and how it can be actively managed.