Marketing and Consumer Research in the Public Interest

by Ronald Paul Hill (Editor)

Overview

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.

Product Details

ISBN-13:	9780803971912
Publisher:	SAGE Publications
Publication date:	10/17/1995
Edition description:	New Edition
Pages:	240
Product dimensions:	6.00(w) x 9.00(h) x 0.55(d)

About the Author

Ronald Paul Hill, Ph.D. in business administration from the University of Maryland, is the Dean’s Professor of Marketing and Public Policy at the American University, Kogod School of Business. He has authored over 200 journal articles, books, chapters, and conference papers on topics that include impoverished consumer behavior, marketing ethics, corporate social responsibility, human development, and public policy. Outlets for this research are Journal of Marketing Research, Journal of Consumer Research, Business and Society, International Journal of Research in Marketing, Human Rights Quarterly, Journal of the Academy of Marketing Science, and Harvard Business Review. He currently serves as the Vice President of Publications for the American Marketing Association. His term as Editor of the Journal of Public Policy & Marketing extended from July 2006 until June 2012, and he served as Editor of the Journal of Consumer Affairs from 2018-2020. Awards include: 2012 Williams-Qualls-Spratlen Multicultural Mentoring Award of Excellence, 2012 Villanova University Outstanding Faculty Research Award, 2010 Pollay Prize for Excellence in the Study of Marketing in the Public Interest, 2013 AMA Marketing and Society Special Interest Group Lifetime Achievement Award, 2013 Alan N. Nash Distinguished Doctoral Graduate Award, and VSB 2014 Mc Donough Family Faculty Award for Research Excellence. His 2014 article won the Journal of Public Policy & Marketing Thomas Kinnear Award in 2016, his 2015 Journal of Consumer Affairs article won the best paper award in 2016, and his 2015 Journal of Macromarketing article won the Slater Award in 2016. He received the 2017 Marketing Management Association Master Scholar Award, and he was given the 2019 AMA William L. Wilkie Marketing for a Better World Award.

Table of Contents

Introduction
PART ONE
Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women
PART TWO
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt
PART THREE
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern
PART FOUR
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A Mc Carty

Editorial Reviews

Social and public policy scholars in the field of marketing address the expansion of the field to encompass more complex social issues. Four sections examine controversial, cutting edge theoretical approaches such as feminist analysis and critical theory; the troublesome consumption issues of poverty, addiction, and grief; media issues such as target marketing, social comparison, and portrayals of minority groups; and legislative and social marketing issues, including the effectiveness of warning labels, product safety, and environmental practices. Paper edition (unseen), $24.95. Annotation c. Book News, Inc., Portland, OR (booknews.com)

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