Marketing and Consumer Research in the Public Interest / Edition 1

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Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning labels and product safety.
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Editorial Reviews

Social and public policy scholars in the field of marketing address the expansion of the field to encompass more complex social issues. Four sections examine controversial, cutting edge theoretical approaches such as feminist analysis and critical theory; the troublesome consumption issues of poverty, addiction, and grief; media issues such as target marketing, social comparison, and portrayals of minority groups; and legislative and social marketing issues, including the effectiveness of warning labels, product safety, and environmental practices. Paper edition (unseen), $24.95. Annotation c. Book News, Inc., Portland, OR (
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Product Details

  • ISBN-13: 9780803971912
  • Publisher: SAGE Publications
  • Publication date: 10/17/1995
  • Edition description: New Edition
  • Edition number: 1
  • Pages: 240
  • Product dimensions: 6.00 (w) x 9.00 (h) x 0.55 (d)

Table of Contents

Introduction - Ronald Paul Hill
Uniting Critical Theory and Public Policy to Create the Reflexively Defiant Consumer - Julie L Ozanne and Jeff B Murray
Exploring Simultaneous Oppressions - Julia Bristor and Eileen Fischer
Toward the Development of Consumer Research in the Interest of Diverse Women
Introduction - Ronald Paul Hill
Professional, Personal, and Popular Culture Perspectives on Addiction - Elizabeth C Hirschman
Social Support for Decision Making during Grief Due to Death - James W Gentry and Cathy Goodwin
Marketing and the Poor - Linda F Alwitt
Introduction - Ronald Paul Hill
Social Criticisms of Target Marketing - Debra Jones Ringold
Process or Product?
Materialism, Desire, and Discontent - Marsha L Richins
Contributions of Idealized Advertising Images and Social Comparison
Portrayals of African, Hispanic, and Asian Americans in Magazine Advertising - Charles R Taylor, Ju Yung Lee and Barbara B Stern
Introduction - Ronald Paul Hill
Alcohol Warning Label Effects - J Craig Andrews and Richard G Netemeyer
Socialization, Addiction, and Public Policy Issues
Expanding the Perspective on Consumer Product Safety - Jeffrey J Stoltman and Fred W Morgan
Using Marketing and Advertising Principles to Encourage Pro-Environmental Behaviors - L J Shrum, Tina M Lowrey and John A McCarty
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