Marketing and E-Commerce: The Online Legal Environment / Edition 1

Marketing and E-Commerce: The Online Legal Environment / Edition 1

by Roger LeRoy Miller, Gaylord A. Jentz
     
 

ISBN-10: 0324122756

ISBN-13: 9780324122756

Pub. Date: 07/28/2002

Publisher: South-Western

Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.

Overview

Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.

Product Details

ISBN-13:
9780324122756
Publisher:
South-Western
Publication date:
07/28/2002
Edition description:
PACKAGE
Pages:
256
Product dimensions:
7.96(w) x 10.22(h) x 0.64(d)

Table of Contents

1. Introduction to Law. 2. Resolution of Disputes. 3. E-Commerce and Dispute Resolution. 4. CyberTorts and Crimes. 5. Intellectual Property-Patents and Copyrights. 6. Intellectual Property-Trademarks, CyberMarks, and Trade Secrets. 7. Online Marketing. 8. Consumer Protection and Privacy Issues.

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