- Shopping Bag ( 0 items )
Ships from: Mishawaka, IN
Usually ships in 1-2 business days
Students examine the basic legal environment topics relating to marketing in this dynamic, new module. Content is drawn from the exciting new text, Law for E-Commerce, which helps students recognize the legal issues related to maintaining and conducting business on the World Wide Web.
1. Introduction to Law. 2. Resolution of Disputes. 3. E-Commerce and Dispute Resolution. 4. CyberTorts and Crimes. 5. Intellectual Property-Patents and Copyrights. 6. Intellectual Property-Trademarks, CyberMarks, and Trade Secrets. 7. Online Marketing. 8. Consumer Protection and Privacy Issues.