BN.com Gift Guide

Marketing and Finance: Working the Interface

Overview

Marketing & Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making. Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is then used in a variety of innovative ways to explore the financial implications of marketing decisions and the financial constraints on those decisions. Marketing & Finance...
See more details below
Available through our Marketplace sellers.
Other sellers (Paperback)
  • All (1) from $73.00   
  • Used (1) from $73.00   
Close
Sort by
Page 1 of 1
Showing All
Note: Marketplace items are not eligible for any BN.com coupons and promotions
$73.00
Seller since 2014

Feedback rating:

(320)

Condition:

New — never opened or used in original packaging.

Like New — packaging may have been opened. A "Like New" item is suitable to give as a gift.

Very Good — may have minor signs of wear on packaging but item works perfectly and has no damage.

Good — item is in good condition but packaging may have signs of shelf wear/aging or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Acceptable — item is in working order but may show signs of wear such as scratches or torn packaging. All specific defects should be noted in the Comments section associated with each item.

Used — An item that has been opened and may show signs of wear. All specific defects should be noted in the Comments section associated with each item.

Refurbished — A used item that has been renewed or updated and verified to be in proper working condition. Not necessarily completed by the original manufacturer.

Very Good
Very good.

Ships from: Chatham, NJ

Usually ships in 1-2 business days

  • Canadian
  • International
  • Standard, 48 States
  • Standard (AK, HI)
  • Express, 48 States
  • Express (AK, HI)
Page 1 of 1
Showing All
Close
Sort by
Sending request ...

Overview

Marketing & Finance offers the opportunity to both marketing and finance managers to gain a better understanding of how their roles integrate in corporate decision making. Marketing & Finance uses a shareholder value model to make sense of the multiple ratios and relationships that comprise a firm's financial position. The model is then used in a variety of innovative ways to explore the financial implications of marketing decisions and the financial constraints on those decisions. Marketing & Finance is ideal for senior undergraduate programmes in marketing and MBA programmes with an emphasis on integrative approaches to teaching. It is also the ideal reference for senior marketing and financial managers, providing them with a common framework for their strategic planning.
Read More Show Less

Product Details

  • ISBN-13: 9781864484267
  • Publisher: Allen & Unwin Pty., Limited
  • Publication date: 3/1/1998
  • Pages: 352

Table of Contents

Acknowledgments
Introduction
Pt. I Marketing and Finance Interface Issues for Marketing Strategy, Analysis and Decisions 1
1 The Marketing/Finance Interfaces 3
2 The Scope of Strategic Marketing Decisions 23
3 Implementing Marketing Strategies 43
Pt. II Cost Implications and Cost Characteristics Affecting Marketing Strategy Decisions 65
4 The Financial Implications of Strategic Marketing Decisions 73
5 The Financial Implications of Operational Decisions 93
Pt. III Financial Structure and Performance Characteristics 127
6 Measuring the Value Created for Shareholders - A Marketing Strategy Perspective 148
7 Working Capital Management 169
8 Managing the Fixed Asset Base 196
9 Managing Cash Flows 223
10 Capital Structure Decisions 243
11 Investment Appraisal 255
12 Developing and Managing a Business Portfolio 276
13 Planning and Control 299
Index 317
Read More Show Less

Customer Reviews

Be the first to write a review
( 0 )
Rating Distribution

5 Star

(0)

4 Star

(0)

3 Star

(0)

2 Star

(0)

1 Star

(0)

Your Rating:

Your Name: Create a Pen Name or

Barnes & Noble.com Review Rules

Our reader reviews allow you to share your comments on titles you liked, or didn't, with others. By submitting an online review, you are representing to Barnes & Noble.com that all information contained in your review is original and accurate in all respects, and that the submission of such content by you and the posting of such content by Barnes & Noble.com does not and will not violate the rights of any third party. Please follow the rules below to help ensure that your review can be posted.

Reviews by Our Customers Under the Age of 13

We highly value and respect everyone's opinion concerning the titles we offer. However, we cannot allow persons under the age of 13 to have accounts at BN.com or to post customer reviews. Please see our Terms of Use for more details.

What to exclude from your review:

Please do not write about reviews, commentary, or information posted on the product page. If you see any errors in the information on the product page, please send us an email.

Reviews should not contain any of the following:

  • - HTML tags, profanity, obscenities, vulgarities, or comments that defame anyone
  • - Time-sensitive information such as tour dates, signings, lectures, etc.
  • - Single-word reviews. Other people will read your review to discover why you liked or didn't like the title. Be descriptive.
  • - Comments focusing on the author or that may ruin the ending for others
  • - Phone numbers, addresses, URLs
  • - Pricing and availability information or alternative ordering information
  • - Advertisements or commercial solicitation

Reminder:

  • - By submitting a review, you grant to Barnes & Noble.com and its sublicensees the royalty-free, perpetual, irrevocable right and license to use the review in accordance with the Barnes & Noble.com Terms of Use.
  • - Barnes & Noble.com reserves the right not to post any review -- particularly those that do not follow the terms and conditions of these Rules. Barnes & Noble.com also reserves the right to remove any review at any time without notice.
  • - See Terms of Use for other conditions and disclaimers.
Search for Products You'd Like to Recommend

Recommend other products that relate to your review. Just search for them below and share!

Create a Pen Name

Your Pen Name is your unique identity on BN.com. It will appear on the reviews you write and other website activities. Your Pen Name cannot be edited, changed or deleted once submitted.

 
Your Pen Name can be any combination of alphanumeric characters (plus - and _), and must be at least two characters long.

Continue Anonymously

    If you find inappropriate content, please report it to Barnes & Noble
    Why is this product inappropriate?
    Comments (optional)