Marketing and PR by Nick Wilde, Philip R. Holden |, NOOK Book (eBook) | Barnes & Noble
Marketing and PR: Getting customers and keeping them...without breaking the bank

Marketing and PR: Getting customers and keeping them...without breaking the bank

by Nick Wilde, Philip R. Holden
     
 

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The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


Overview

The ...on a Shoestring series helps small business owners grow their business imaginatively, effectively and without spending a fortune. Aimed at entrepreneurs with plenty of vision and commitment but not a lot of cash, each book is packed with ideas that really work, real-life examples, step-by-step advice and sources of further information.


Marketing and PR are essential if you are to spread the good word about your business and what it does. You may have the best products and services available, but if no-one knows about them, you won't benefit. To help you get the most from your business, chapters include:



  • Promote or die!
  • Knowing your market
  • Creating a marketing plan
  • Watching your spending
  • Investigating niche marketing
  • Writing great marketing copy
  • Getting your press releases noticed
  • Investigating piggyback marketing deals
  • Getting the best from permission-based e-mail marketing

'a great little package' The Bookseller

Product Details

ISBN-13:
9781408139899
Publisher:
Bloomsbury USA
Publication date:
09/19/2011
Series:
Business on a Shoestring
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
208
File size:
3 MB

Meet the Author

Philip Holden is a business academic and entrepreneur. He established the Small Business MBA at Greenwich University, London. Nick Wilde is an academic and founder of pleasewalkonthegrass.com, the creative challenge consultancy.

Philip Holden is a Senior Lecturing in Marketing at the University of Greenwich. He is also the Programme Leader for the full-time MA in Strategic Marketing Communications. Matthew Housden is a marketing consultant, author, academic and trainer. He has worked with companies such as Miller Freeman, IBM, Barclays, Barclaycard, and the London Business School. He is principal lecturer in the marketing group at the University of Greenwich.

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