Marketing and Promoting Electronic Resources: Creating the E-Buzz!

Marketing and Promoting Electronic Resources: Creating the E-Buzz!

by Eleonora I. Dubicki
     
 

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Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic,

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Overview

Technological advances allow libraries to more readily serve patrons’ needs. But how can a librarian effectively communicate what services libraries offer? Marketing and Promoting Electronic Resources: Creating the E-Buzz! explains the foundations of marketing and promotion, focusing on practical and creative techniques that have worked in academic, public, and special libraries. Respected authorities from various libraries offer their insights and advice for effective marketing strategies for electronic resources such as e-serials, databases, and e-books, helping library patrons to better understand the resources now available to them.

This book provides librarians with practical suggestions on how to best let their patrons know about the available e-resources and instruct them on how to use them effectively. Librarians in any type of library setting, even if previously unschooled in marketing campaigns, can find fresh ideas to apply in their own setting. This invaluable tool discusses in detail how to develop a marketing plan, create and finance a promotional campaign, and how to use new technologies to reach out to your library patrons in the most effective way to promote your e-resources.


This material was published as a special issue of The Serials Librarian.

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Editorial Reviews

From the Publisher
This is an excellent book that provides much good background on the marketing challenges other libraries have faced and how they dealt with them. ... it focuses primarily on academic libraries, all libraries will find this information useful. - Mark E. Shelton, Harvard University, Collection Building

Product Details

ISBN-13:
9781317994077
Publisher:
Taylor & Francis
Publication date:
10/18/2013
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
212
File size:
3 MB

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