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Marketing and Selling Black and White Portrait Photography
     

Marketing and Selling Black and White Portrait Photography

3.5 2
by Helen T Boursier
 

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Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special

Overview

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services—like hand-colored portraits—help photographers get their business in focus.

Product Details

ISBN-13:
9781584280156
Publisher:
Amherst Media, Incorporated
Publication date:
03/28/2000
Pages:
112
Product dimensions:
8.54(w) x 11.00(h) x 0.30(d)

Meet the Author

Helen T. Boursier is the author of "Black & White Portrait Photography" and "Family Portrait Photography." She lives in East Falmouth, Massachusetts.

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Marketing and Selling Black and White Portrait Photography 3.5 out of 5 based on 0 ratings. 2 reviews.
Anonymous More than 1 year ago
Good.
Guest More than 1 year ago
I've read so many of Mrs. Boursier's books that I feel like I know her. This book is very informative about the business of photography - she doesn't hold back on advice and ideas. You may also enjoy the book simply for it's wonderful, relaxed pictures of children and families.