Marketing and Selling Black & White Portrait Photography [NOOK Book]

Overview

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as ...
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Marketing and Selling Black & White Portrait Photography

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Overview

Photographers who specialize in black and white or who wish to add black-and-white portraiture to their repertoire will find invaluable tips in this complete marketing manual. This book shows photographers how set up black-and-white displays for maximum impact. It also discusses how to generate new business using posters, newsletters, mailers, and special promotions, where and when to advertise, and how to build business by donating services to local charities. A detailed look at other business specifics such as structuring an effective price schedule, helping clients pick final images, and adding special services-like hand-colored portraits-help photographers get their business in focus.
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Product Details

  • ISBN-13: 9781608953806
  • Publisher: Amherst Media, Incorporated
  • Publication date: 3/1/2000
  • Sold by: Barnes & Noble
  • Format: eBook
  • Pages: 112
  • File size: 4 MB

Meet the Author


Helen T. Boursier is the author of Black & White Portrait Photography and Family Portrait Photography. She lives in East Falmouth, Massachusetts.
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Customer Reviews

Average Rating 3.5
( 2 )
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Sort by: Showing all of 2 Customer Reviews
  • Anonymous

    Posted April 1, 2014

    Pretty

    Good.

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  • Anonymous

    Posted August 23, 2002

    The title tells all.

    I've read so many of Mrs. Boursier's books that I feel like I know her. This book is very informative about the business of photography - she doesn't hold back on advice and ideas. You may also enjoy the book simply for it's wonderful, relaxed pictures of children and families.

    Was this review helpful? Yes  No   Report this review
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