Marketing And Selling The Travel Product / Edition 2

Marketing And Selling The Travel Product / Edition 2

by James F. Burke, Barry Resnick
     
 

ISBN-10: 0827376480

ISBN-13: 9780827376489

Pub. Date: 10/08/1999

Publisher: Cengage Learning


In addition to a review of the basics, this ready reference will provide numerous how-to instructions on metalworking activities and skills. You will learn how to create fireplace tools, candleholders, a shop dustpan, a tool set, a woven table, a rod table structure and many more interesting and useful products. You will also learn the latest on the hot industrial…  See more details below

Overview


In addition to a review of the basics, this ready reference will provide numerous how-to instructions on metalworking activities and skills. You will learn how to create fireplace tools, candleholders, a shop dustpan, a tool set, a woven table, a rod table structure and many more interesting and useful products. You will also learn the latest on the hot industrial topic; design for manufacture.

Product Details

ISBN-13:
9780827376489
Publisher:
Cengage Learning
Publication date:
10/08/1999
Series:
Hospitality, Travel, and Tourism Series
Edition description:
REV
Pages:
324
Product dimensions:
8.30(w) x 10.80(h) x 0.70(d)

Table of Contents


Chapter 1: Marketing and Sales. Chapter 2: Analyzing the Travel Product. Chapter 3: Selecting Target Markets. Chapter 4: Positioning the Product. Chapter 5: Creating Marketing Strategies. Chapter 6: Implementing the Marketing Program. Chapter 7: Identifying the Seller. Chapter 8: Identifying the Traveler''s Needs. Chapter 9: Evaluating the Travel Product. Chapter 10: Setting Up the Sale. Chapter 11: Personal Selling. Chapter 12: Satisfying the Customer. Appendix. Glossary.

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