Marketing and Selling Your Handmade Jewelry: The Complete Guide to Turning Your Passion into Profit

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Overview

Marketing and Selling Handmade Jewelry is the only book that focuses specifically on marketing and selling beading and handmade jewelry in the craft market. Viki Lareau provides practical advice and encouragement to do it right and do it with flair.
  • First Step - Match your design style and time commitment with the appropriate target market.
  • Second Step - Learn the ...
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More About This Book

Overview

Marketing and Selling Handmade Jewelry is the only book that focuses specifically on marketing and selling beading and handmade jewelry in the craft market. Viki Lareau provides practical advice and encouragement to do it right and do it with flair.
  • First Step - Match your design style and time commitment with the appropriate target market.
  • Second Step - Learn the nitty-gritty of setting up a home-based business.
  • Third Step - Develop a distinctive "look" for brochures, ads, hang tags, show signage.
  • Last but not Least - Master the fine are of pricing for profit
The reader will revel in the success stories of women who have made it work. Viki, co-owner of The Bead Factory in Tacoma, Washington, and cofounder of the Puget Sound Bead Festival, has mentored hundreds of beaders and jewelry makers on their way to success.

Talented women everywhere are looking to turn their craft skills into supplementary or primary income. This book is a compilation of Viki's knowledge, wisdom, and experience - an essential business guide for creative jewelry artists.

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Editorial Reviews

BeadUnique
The wealth of useful tips and tricks contained within the pages of the book come to life in stories about women who have been successful at starting and running their jewelry businesses . . . the perfect reference guide for any potential jewelry entrepreneur.
BellaOnline.com Guide to Jewelry Making
Optimistic, but also straightforward, helpful, and honest.
Detroit News Crafts Blog
If you're serious about starting a jewelry-making business, then the place to start is with [this book].
Monsters and Critics.com
Pricing is always a problem for crafters and here, Lareau's formula comes to the rescue.
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Product Details

  • ISBN-13: 9781596680241
  • Publisher: Interweave Press, LLC
  • Publication date: 10/28/2006
  • Pages: 96
  • Sales rank: 388,448
  • Product dimensions: 6.06 (w) x 9.02 (h) x 0.28 (d)

Meet the Author

Viki Lareau worked for Nordstrom as well as a chain of bead stores across the United States and Canada. She runs the annual Puget Sound Bead Festival and is the co-owner of The Bead Factory. She lives in Tacoma, Washington.

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Sort by: Showing all of 4 Customer Reviews

  • Anonymous

    Posted February 5, 2010

    I Also Recommend:

    How to Start a Home-Based Jewelry Making Business: Turn your passion into profit Develop a smart business plan Set market-appropriate prices Establish your work at craft fairs and trade shows Sell to local and national retail shops Make money on the Inter
    The Bead Directory: The Complete Guide to Choosing and Using More than 600 Beautiful Beads

    Liked the Author

    It was easy reading this book. The Authors personality came out as I read this book. You can tell she is a lovely woman and has a real passion for what she does. She is very encouraging and comes across to the audience that if you have a passion for making jewelry whether to have a money making business or as a hobby anyone can do it! Has some good resources but could have definately had more for someone who is starting new in the business.

    1 out of 2 people found this review helpful.

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Posted June 19, 2011

    An absolute must read for those wanting to start a jewelry business.

    I wish I had read this book BEFORE I spent a cent on my jewelry business. Lareau would have saved me a lot of money. I found and read the book about 9 months after I started my business and have made many changes because of the information in this book. It is a time saver and a money saver.

    Lareau knows her stuff. I found her writing to be easy to read, well focused, and valuable. One can read it a chapter at a time or all at once. I have probably read many chapters three times and get more out of it each time I read them.

    I'm ready for book 2, Ms. Lareau.

    KLHEnjoyingLife

    Was this review helpful? Yes  NoThank you for your feedback.   Report this reviewThank you, this review has been flagged.

  • Anonymous

    Posted May 10, 2010

    No text was provided for this review.

  • Anonymous

    Posted March 8, 2010

    No text was provided for this review.

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