Marketing and the Library

Marketing and the Library

by Gary Ford
     
 

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.See more details below

Overview

The latest methods for more effective information dissemination are explored in this challenging volume. Discover how new technological installations and information centers allow for identifying specific groups more precisely and learn to develop successful programs for specific target areas.

Product Details

ISBN-13:
9780866563079
Publisher:
Taylor & Francis
Publication date:
01/28/1984
Series:
Journal of Library Administration Series
Pages:
88
Product dimensions:
15.60(w) x 22.20(h) x 1.20(d)

Table of Contents

Contents
Introduction

  • Megatrend Marketing: Creating the Library’s Future
  • Library Market Segmentation: An Effective Approach for Meeting Client Needs
  • The ABCs of Implementing Library Marketing
  • Distribution of the Library’s Product: The Need for Innovation
  • Marketing Myopia
  • Reference Notes Included

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