Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

by Jim Bell
     
 

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The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. MaketingSee more details below

Overview

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Product Details

ISBN-13:
9781134689255
Publisher:
Taylor & Francis
Publication date:
09/02/2003
Series:
Routledge Interpretive Marketing Research
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
314
File size:
2 MB

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