Professor of astronomy at Cornell, Jim Bell was in charge of the photography on the Spirit and Opportunity rover missions to Mars that touched down in 2004.
Marketing Apocalypse: Eschatology, Escapology and the Illusion of the Endby Jim Bell
The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.
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