×

Uh-oh, it looks like your Internet Explorer is out of date.

For a better shopping experience, please upgrade now.

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End
     

Marketing Apocalypse: Eschatology, Escapology and the Illusion of the End

by Jim Bell
 

See All Formats & Editions

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing

Overview

The present volume of essays examines the extent to which the end of marketing is nigh. The authors explore the present state of marketing scholarship and put forward a variety of visions of marketing in the twenty first century. Ranging from narratology to feminism, these suggestions are always enlightening, often provocative and occasionally outrageous. Maketing Apocalypse is required reading for anyone interested in the future of marketing.

Product Details

ISBN-13:
9781134689255
Publisher:
Taylor & Francis
Publication date:
09/02/2003
Series:
Routledge Interpretive Marketing Research
Sold by:
Barnes & Noble
Format:
NOOK Book
Pages:
314
File size:
2 MB

Meet the Author

Professor of astronomy at Cornell, Jim Bell was in charge of the photography on the Spirit and Opportunity rover missions to Mars that touched down in 2004.

Customer Reviews

Average Review:

Post to your social network

     

Most Helpful Customer Reviews

See all customer reviews